Marketing Director - Fixed Term Contract

Redwood Publishing Recruitment; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A global publishing company is seeking a Marketing Director to lead the marketing strategy and team on a fixed-term contract. This pivotal role requires significant experience in direct marketing, especially within subscription-based models. You will be responsible for developing marketing strategies, overseeing campaign management, and managing budgets. The position offers a hybrid working model with flexibility to start sooner on a part-time basis before transitioning to full time in March.

Qualifications

• Proven experience in direct marketing, ideally in publishing.
• Strong leadership skills with a proactive approach.
• Comfort managing budgets effectively.

Responsibilities

• Develop and implement a comprehensive marketing strategy.
• Lead end-to-end marketing campaigns across various channels.
• Manage budgets, setting up P&Ls and overseeing initiatives.

Skills

Direct marketing experience

Leadership capabilities

Budget management

Understanding of subscription models

Experience with media buying

Job description

Marketing Director - Fixed Term Contract

REF: PDMD-FTC

SALARY: GENEROUS SALARY AND BENEFITS

LOCATION: LONDON - HYBRID

We have an amazing opportunity for a senior marketing professional to join a global publisher of Collectible brands and Subscription based publishing, with a strong emphasis on direct marketing, to join the team on a fixed term maternity cover for up to 15 months. This pivotal role reports to the Managing Director and will head up the marketing team, and will be a key member of the management team. This role offers hybrid working, with 3 days in the London office. Our client is known for their innovative subscription models and globally distributed products, engaging customers through multi‑channel marketing campaigns and highly targeted customer acquisition strategies.

The Marketing Director will have overall responsibility for the company’s marketing strategy across all markets, focusing on pricing policy, campaign execution and driving customer engagement.

Some of the key responsibilities of the role will include, but not limited to:

• Strategic leadership – developing and implementing a comprehensive marketing strategy to drive customer acquisition, retention and revenue growth.
• Product development – including taking an active role in product development, shaping the programme of research, tests and launches, overseeing new product development, collaborating closely with editorial, production and the distribution teams; managing the initial stages of development and setting up P&Ls.
• Defining KPIs and measuring campaign performances, optimizing ROI.
• Campaign Management – leading on end‑to‑end marketing campaign across channels, including TV, print and digital. Optimising subscription funnels and customer journey mapping. Trialing new channels and creative approaches, working out what aligns best with each audience and product.
• Budget management – setting up and overseeing P&Ls and managing the overall R&D budget for the year ensuring all initiatives are accurately costed in advance.
• Acting as the marketing point of contact across all departments, ensuring alignment and effective communication.

We are looking for a driven individual with substantial proven experience in direct marketing, ideally from a publishing background, with a strong understanding of subscription‑based business models and customer lifecycle marketing. Ideally, you will have hands‑on experience with media buying across various channels, from TV campaigns to paid social, email and performance‑based advertising. Strong leadership capabilities plus a proactive and results‑oriented approach are essential for this role, as is the ability to be comfortable managing budgets.

This amazing role is full time and will commence in March 2026, but there is flexibility to start sooner on a part‑time basis (4 days a week), going to full time in March.

This is an incredibly broad role that allows significant exposure to senior management, and a wide range of collections. Our client offers a dynamic and inclusive work environment, so if you are a strategic thinker with a passio n for direct marketing and consumer engagement, we would love to hear from you!

For further details of this highly exciting maternity cover role, please send your CV and a short cover note, in confidence to: [e-mail]

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