Marketing Director, EMEA

BetterUp; Greater London; Hybrid; GBP 112,000 - 141,000; Full time

Job summary

A global human transformation company is seeking a Marketing Director for EMEA located in London. You will spearhead regional marketing strategy, focusing on brand awareness and demand generation across diverse markets. Candidates should have over 10 years of B2B marketing experience in SaaS or technology and a proven track record in leadership and collaboration. This role offers competitive compensation, benefits, and the opportunity to build a high-performing marketing team. Hybrid working model with required office attendance two days a week.

Benefits

Flexible time off

Generous employer pension contribution

Private medical insurance option

Access to BetterUp coaching

Hybrid work model

Free lunch on specified days

Extra leave days for various purposes

Annual stipend for professional growth

Year-round charitable donation

Qualifications

• 10+ years of B2B marketing experience, preferably in SaaS or technology sectors.
• Successful in leading across multiple EMEA markets.
• Experience leading marketing for a US-based global technology startup.

Responsibilities

• Own the end-to-end EMEA marketing plan.
• Translate global priorities into regional strategies.
• Build demand generation and ABM programs.

Skills

B2B marketing

Demand generation

ABM

Field marketing

Localized content strategy

Leadership

Collaboration

Communication

Analytical mindset

Tools

Salesforce

Marketo

HubSpot

6sense

DemandBase

Job description

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Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview. Even our candidate experience is different, and when you get an offer from us (and accept it), you get way more than a paycheck: a personal BetterUp Coach, a development plan, a trained and coached manager, and a team where each member has their own BetterUp Coach – and, most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone, but for people with fire in their belly, it’s a game‑changing, career‑defining, soul‑lifting move.

About the Role

We’re seeking a bold, hands‑on, and strategic Marketing Director, EMEA to lead our regional marketing efforts from London. You’ll be the senior marketing leader for BetterUp across Europe, responsible for accelerating brand awareness, demand generation, and revenue growth across our key markets. You will play a pivotal role in shaping and executing our regional marketing strategy and drive the expansion of BetterUp’s presence in the dynamic and rapidly evolving EMEA market – helping us reach more organizations and individuals with our mission of human transformation.

As the EMEA marketing leader, you’ll report directly to the SVP of Marketing and serve as a key member of both the regional and global marketing leadership teams, ensuring tight alignment between marketing initiatives and sales objectives. You’ll own the integrated EMEA go-to-market plan across demand generation, account-based marketing, events, content, and product marketing. You’ll build scalable programs that elevate our brand presence, strengthen our market position, and accelerate growth across diverse audiences.

This is a rare opportunity to build a high-performing regional marketing engine from the ground up, leading strategy and execution with autonomy, creativity, and impact.

What You’ll Do

• Lead the Regional Marketing Strategy: Own the end-to-end EMEA marketing plan – driving both brand awareness and pipeline growth through integrated, data-driven initiatives.
• Be a Strategic Operator: Translate global priorities into regional strategies that fuel measurable business growth, customer engagement, and long‑term brand equity.
• Drive Demand at Scale: Partner with Sales and Revenue Marketing to build demand generation, ABM, and field programs that influence high‑value accounts and accelerate revenue.
• Champion Local Relevance: Tailor our message, campaigns, and experiences to the unique cultural and business nuances across EMEA markets.
• Build Executive Visibility: Represent EMEA marketing in global leadership forums, bringing regional insight and innovation to the global go-to-market strategy.
• Deliver Exceptional Experiences: Oversee flagship events, executive roundtables, and thought leadership activations that position BetterUp as the category leader in human transformation.
• Measure and Optimize: Use analytics and insight to track ROI, performance, and growth across every channel and market.
• Build and Scale the Team: Recruit, develop, and inspire a world-class regional marketing organization as the business scales.

What We’re Looking For

• 10+ years of B2B marketing experience, ideally in SaaS or technology sectors, with proven success leading across multiple EMEA markets.
• Demonstrated ability to build and scale marketing programs that drive measurable business impact in partnership with Sales.
• Experience leading marketing for a US-based global technology startup and adapting strategy for regional success.
• Deep expertise in demand generation, ABM, field marketing, and localized content strategy.
• Track record of operating both strategically and tactically in fast-paced, high-growth environments.
• Strong leadership, collaboration, and communication skills – able to influence across global teams and executive stakeholders.
• Analytical mindset, financial acumen, and fluency in key marketing platforms (Salesforce, Marketo/HubSpot, 6sense/DemandBase).
• A growth mindset and deep cultural intelligence across EMEA markets.
• Willingness to be in the London office at least two days a week, travel across EMEA and periodically to the US.

Why You’ll Love Working Here

• Purpose-driven work that changes lives and organizations.
• A personal BetterUp Coach for every employee.
• A collaborative, values-led culture where growth and authenticity matter.
• Competitive compensation, equity, and benefits.
• Global exposure and the opportunity to shape BetterUp’s next phase of growth in EMEA.

AI at BetterUp

Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We’re looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.

Benefits

• Annual leave: Flexible time off - with a guideline of 25 days of annual leave + 8 UK public holidays.
• Pension: Generous employer pension contribution.
• Healthcare: Private medical insurance option.
• Wellbeing: Access to BetterUp coaching for you and a friend/family member.
• Flexible working: Hybrid work, with 2 days minimum in office (or 8 days per month).
• Free lunch: Available in office Tuesday and Thursdays along with daily plentiful snacks and beverages.
• Extra leave days: 4 inner work days, 5 volunteer days, plus summer & winter company shutdowns.
• Learning & development: Annual stipend for professional growth.
• Charity: Year-round charitable donation on your behalf.

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, so please don’t hesitate to reach out – we encourage everyone interested in joining us to apply.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is as follows:

• London: 112,350 – 140,700 GBP

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to [e-mail].

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