Marketing Director

Lipton Media; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading membership association in the UK is seeking a Marketing Director to lead their marketing function. This role involves developing strategies for high-profile events and enhancing member engagement. The ideal candidate will have 5+ years in large-scale event marketing, robust experience with CRM platforms, and strong leadership skills. You will oversee budgets, manage a team, and contribute to the organisation's growth through strategic marketing initiatives. This position offers a hybrid work environment.

Qualifications

• 5+ years experience in managing large-scale event marketing for trade shows, summits, or conferences.
• Proven track record of P&L ownership and delivering measurable ROI.
• Experience with CRM platforms, including workflow automation.
• Outstanding communication and interpersonal skills.
• Knowledge of digital marketing tools including PPC and SEO.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with organisational goals.
• Oversee marketing budgets, define KPIs and track campaign performance.
• Support the Head of Event Marketing to drive delegate acquisition.
• Manage website enhancements to improve UX and performance.
• Direct and mentor a team of four marketing professionals.

Skills

Event marketing management

P&L ownership

CRM expertise

Project management

KPI setting

Communication skills

Stakeholder management

Digital marketing knowledge

Tools

HubSpot

Job description

• Leading membership association seeks a highly talented and accomplished Marketing Director to lead the organisations entire marketing function, positioning their flagships events as global leaders, enhancing member engagement and growing their community. Our client delivers a world-leading series of events, alongside an active research and policy agenda aimed at driving meaningful change and innovation. Their portfolio includes a powerful digital media presence and activities such as their flagship event, Awards, Webinars; CEO roundtables; Podcasts; and Training Sessions.

Marketing Director

Hybrid

Key Responsibilities:

Strategic Leadership
Direct and mentor a team of four marketing professionals and freelance support,
Oversee and manage their database and CRM
Develop strategies to re-engage data across the business.
Create reports to track and improve the top‑of‑funnel to sales conversions and strategy.
Develop and execute a comprehensive marketing strategy aligned with organisational goals, including events, membership, and editorial.
Oversee marketing budgets, define KPIs and track campaign performance.
Support and work with the Head of Event Marketing to position their flagship event as a premier global event, achieving ambitious sponsorship, attendance, and revenue targets; drive delegate acquisition through PPC, email automation, and targeted campaigns; develop impactful sponsorship materials and nurture long‑term partnerships.
Support and work with the Senior Leadership Team to develop the website as a product, manage the website enhancements to improve UX, performance and content visibility, oversee customer journeys, and manage HubSpot to support organisational goals and deliver upon the marketing targets and strategy.

Skills & Experience:

• 5+ years experience in managing large‑scale event marketing, ideally for tradeshows, summits, or conferences.
• Proven track record of P&L ownership and delivering measurable ROI.
• Experience with CRM platforms such as HubSpot, including workflow automation.
• Key project management skills – leadership, planning and execution.
• Expertise in KPI and target setting to align teams and achieve progress on complex projects.
• Outstanding communication and interpersonal skills.
• Self‑motivated, organised and capable of independent problem‑solving with a solution‑oriented approach.
• Proven experience in stakeholder management and building strong client/supplier relationships.
• Knowledge of digital marketing tools, including PPC and SEO.