Marketing Director

ReQuire Consultancy Ltd; Andover; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading consultancy firm in the United Kingdom is seeking an experienced marketing leader to drive its marketing strategy in digital and in-store environments. This role requires a proven track record in executing major marketing campaigns, strong leadership abilities, and proficiency in the Google Marketing stack. The ideal candidate will contribute to building a winning culture and drive the company's growth plans. Approximately 10% travel to Germany is needed.

Qualifications

• Minimum 4-5 years of online marketing experience in a fast-paced premium consumer goods environment or in an agency environment.
• Minimum 7-8 years marketing experience.
• Evidence of having executed major marketing campaigns whilst leading/work within a cross functional team.

Responsibilities

• Drive the company ambition and growth plan through Winning Marketing in digital and in-store.
• Integrate seamlessly with the UK team and the wider EMEA regional team.
• Accelerate conversion in-store and online with retailers.
• Plan and execute winning marketing campaigns with consumers and trade customers.
• Drive holistic brand communication in the UK market.
• Lead marketing measurement for the UK and share best practices.

Skills

Digitally savvy

Strong financial and business acumen

Experience with external agencies

Education

Degree level or equivalent professional qualification in Marketing / Business

Tools

Google Marketing stack

Job description

Driving our clients winning culture, they need to step-change their performance management to win with their customers in an ever changing omnichannel environment.

To achieve this, they are looking for a strong leader from a blue-chip company with a proven track record in Marketing, someone who can drive the right KPI culture to win with customers, shoppers and employees. A great team player who’s able to bring effectiveness to the next level.

The business operates under 6 values:

• Think Consumer First
• Power of One
• Spirit of Enjoyment
• Safety at our Core
• Passion for Performance

It is working towards building a winning culture with passionate people based on these values and driving a strong reputation for talent development in the industry.

The Role:

Main purpose of role:

Drive the company ambition and growth plan through Winning Marketing in digital and in-store in the UK

Key Accountabilities and Responsibilities:

• Integrate seamlessly and operate as one team with the UK team and with the wider EMEA regional team
• Accelerate conversion in-store, online with retailers and in their own direct-to-consumer channels.
• Plan, execute and manage winning marketing campaigns with consumers and with their trade customers with excellence
• Align ROI based marketing plans and campaigns with EMEA leadership team to
• Drive holistic brand communication in everything they do in the UK market
• Lead marketing measurement for UK and share best practices throughout the EMEA organisation
• Manage the regional product portfolio to deliver profitable growth together with the UK team
• Lead the planning, execution, measurement and relationship with relevant 3rd party agencies. In particular the online marketing agency.
• Drive understanding of the consumer needs in categories better than anyone in the industry in the UK

Educational Qualifications Required :

• Degree level or equivalent professional qualification in Marketing / Business

Previous Job Experience Required :

• Minimum 4-5 year’s online marketing experience in a fast-paced premium consumer goods environment or in an agency environment
• Minimum 7-8 years marketing experience
• Evidence of having executed major marketing campaigns whilst leading / working within a cross functional team

Key Skills Required :

• Digitally savvy, understanding the Google Marketing stack in detail
• Strong financial and business acumen
• Experience where possible of working with external agencies

Other Requirements:

• Approx. 10% travel required to Germany.