Marketing Data Analyst (Mobile App)

Michael Page (UK); Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading recruitment consultancy is seeking a Marketing Analyst to manage mobile marketing data analytics for a rapidly growing online entertainment brand. The role involves analyzing marketing data to provide actionable insights and creating dashboards to track performance. Ideal candidates will have 4+ years in mobile or digital marketing analytics with strong SQL and BI skills. This position offers a competitive salary, hybrid working options, and opportunities for professional growth.

Benefits

Competitive salary with bonus

Hybrid working: 3 days in office, 2 days from home

24 days annual leave

Private healthcare and life insurance

Pension scheme participation

Career growth opportunities

Fun team socials

Qualifications

• Minimum 4 years of experience in mobile or digital marketing analytics.
• Strong technical skills in SQL and BI tools required.
• Ability to communicate complex data to non-technical stakeholders.

Responsibilities

• Analyze mobile and in-app marketing data to provide insights.
• Create and maintain dashboards for tracking marketing KPIs.
• Support global marketing teams in optimizing cross-channel campaigns.
• Identify trends to enhance marketing efficiency.

Skills

Mobile marketing analytics

SQL

Tableau

Power BI

Google Data Studio

Data communication

Tools

Power BI

Tableau

Google Data Studio

Job description

• Shape mobile marketing strategy using data in a global, high-growth environment
• Develop advanced app insights with modern BI tools and cross-market impact plus

About Our Client

The client is a rapidly growing online entertainment brand, operating across multiple international markets. They focus on data-driven marketing strategies to optimise campaigns, drive growth, and expand into new regions.

Job Description

• Analyse mobile and in-app marketing data to generate actionable insights
• Create and maintain dashboards to track marketing KPIs
• Support global marketing teams in optimising campaigns across multiple channels and regions
• Identify trends and opportunities to improve marketing efficiency

The Successful Applicant

• 4+ years' experience in mobile or digital marketing analytics
• Strong technical skills in SQL and BI tools (Tableau, Power BI, Google Data Studio)
• Solid understanding of marketing metrics, attribution, and campaign performance
• Able to communicate complex data clearly to non-technical stakeholders

What's on Offer

• Competitive salary with discretionary annual bonus
• Hybrid working: 3 days in office, 2 days from home
• 24 days annual leave, increasing after 3 years' service
• Private healthcare and life insurance after probation
• Pension scheme participation
• Career growth opportunities and professional development
• Fun team socials and collaborative work environment