Marketing Copywriter

Currys plc; Greater London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading technology retailer is seeking a Marketing Copywriter to create compelling copy that engages customers across multiple platforms. The ideal candidate has over 3 years of experience in copywriting, particularly within the retail or consumer tech sectors. Responsibilities include crafting high-quality content for campaigns, supporting SEO strategies, and collaborating with various teams. This role offers a hybrid working environment and competitive benefits including 25 days of annual leave and substantial discounts on tech products.

Benefits

25 days of annual leave

Pension scheme

Colleague Discounts

Access to Champion Health

Hybrid Working

Qualifications

• 3+ years copywriting experience, ideally within retail or consumer tech.
• Strong portfolio demonstrating editorial and campaign copy.
• Exceptional command of grammar and brand tone.

Responsibilities

• Create benefit-led copy across multiple platforms.
• Work with SEO and Content teams for TechTalk blog.
• Proofread and edit copy from colleagues.

Skills

Copywriting experience

Editing skills

SEO writing

Content Management Systems

Tools

Wrike

Jira

Trello

Amplience

Job description

Currys London Campus at Waterloo

Permanent

Full Time

Grade 3

Hybrid - required to attend the office once a week

As a Marketing Copywriter at Currys, you’ll shape how millions of customers discover and understand the latest tech. You’ll craft compelling, creative and brand-led copy for industry-leading campaign toolkits. You’ll be an active champion of the TechTalk blog, writing and building articles to meet KPIs. You’ll provide copy support wherever it is needed – from CRM to Content. You’ll be a Currys Tone of Voice expert across the business, taking ownership of briefs and making sure that Currys speaks with one voice. You’ll work with Creative Productions to ensure a smooth flow of campaign and BAU copy, ensuring deadlines are met to an exceptional standard.

Key Responsibilities

• Marketing Copywriting - Create benefit-led copy across multiple platforms to enhance the customer shopping experience. Tailor content to specific target audiences, capturing product benefits and selling points. Ensure all copy is clear, inspiring and aligned with Currys brand guidelines
• Content copywriting - Work with SEO and Content teams to create copy for the TechTalk blog and category/universe pages
• Reviewing and editing - Proofread, edit and provide feedback on copy created by colleagues in Marketing team and agencies
• Headline writing - Work with Marketing Copywriting Manager and Senior Copywriters to campaign headlines that score highly and deliver messaging
• Briefing - Create good relationships with Creative Productions and brief holders to deliver messaging and consistently high quality work

Key Relationships

• Creative Productions
• Studio
• CRM
• Online
• Content Team
• Promo Planning
• SEO Team
• Retail
• Services
• B2B
• iD Mobile
• ATL

Key Performance Indicators

• Campaign headlines receive high scores and positive feedback from business
• Support in the creation of campaign toolkits that wow customers and serve marketing channels
• Drive TechTalk traffic, improving SEO performance
• Support in creation of rich content to support customers and improve conversion

Required Skills & Experience

• 3+ years’ copywriting experience, ideally within retail, consumer tech or editorial
• Strong portfolio demonstrating a range of editorial and campaign copy
• Familiarity with project management tools (e.g. Wrike, Jira, Trello) a plus
• Familiarity with Content Management Systems (e.g. Amplience) a plus
• Proven ability to craft creative, persuasive, benefit-driven copy
• Exceptional command of grammar, spelling, and style, with an ear for brand tone
• Ability to adapt to multiple platforms, balancing creativity with conversion
• Strong editing and proofing skills with a meticulous eye for detail
• Must be able to form good working relationships with clients and have stakeholder management skills
• Comfortable writing for SEO and AIO
• Must be able to work autonomously and as part of team
• Fantastic working knowledge of production tools, CMS

Why join us

• 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
• Life Assurance
• Fantastic Colleague Discounts on Tech with Currys and iD Mobile
• Access to Champion Health
• Hybrid Working (with an expectation to meet in person 2-4 times per month)

Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.

Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email [e-mail] and we'll do our best to help.