Marketing Communications Manager — B2B SaaS / Professional Services

Novum Global; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading specialist in legal consulting is seeking a Marketing Communications Manager to drive brand building and demand generation. This role involves optimizing communications across multiple channels and engaging C-suite stakeholders. You will leverage analytics and technology to support marketing efforts, needing 3+ years of experience, familiarity with HubSpot, and strong writing skills. The position allows flexible working across time zones and occasional travel for events.

Benefits

Flexible working hours

Opportunities for travel

Professional development programs

Qualifications

• 3+ years in marketing communications, ideally in tech or professional services.
• Fluency with HubSpot, LinkedIn, and email tools.
• Strong analytics skills and understanding of web UX.

Responsibilities

• Build brand awareness and messaging for C-suite audiences.
• Optimize website and LinkedIn strategies.
• Conduct research and create engaging content.
• Manage marketing technology stack for effective analytics.

Skills

MarComms experience

B2B tech knowledge

Social media strategy

Analytics skills

Writing skills

Education

Relevant degree

Tools

HubSpot

Google Analytics

CRM systems

Job description

Novum Global is a global specialist in the legal sector, connecting legal tech businesses, law firms, and candidates with opportunities for growth. Trusted by 130+ businesses, law firms, and thousands of candidates, Novum Global delivers exceptional consulting, talent acquisition, and tailored advisory services in sales, marketing, and HR. Focused on driving growth at personal and corporate levels, Novum Global empowers clients with the tools and expertise needed to stay ahead in the legal industry.

Help senior leaders at the world’s top law, accounting, and consulting firms rethink how they develop and reward talent. You’ll own brand building and demand generation for an AI-powered performance and feedback platform used by Managing Partners, CEOs, and HRDs across Australia, the UK, and the US.

Why this role

• Category momentum: Join a scale-up with deep roots in professional services and a modern AI platform that helps firms build high-performance cultures.
• Strategic + hands‑on: Mix positioning and storytelling with campaign execution, automation, and analytics.
• Global reach: Own impact across AU / UK / US markets and work closely with senior stakeholders.

What you’ll do

Brand & Positioning

• Build awareness across law, accounting, and consulting; craft messaging that resonates with C‑suite buyers.
• Keep our voice consistent across every channel.

Digital & Demand

• Optimize the website and conversion paths for firm decision-makers; lead LinkedIn strategy for MPs / CEOs / CPOs / HRDs.
• Run email and marketing‑automation programs; operationalize buyer‑intent to surface in‑market accounts.
• Equip BD with qualified leads and sales enablement.

Content & Community

• Orchestrate research, podcasts, and webinars; turn client outcomes into compelling stories.
• Build a community that brings senior firm leaders into our orbit.

Events & Partnerships

• Curate roundtables and special‑interest groups; manage sponsorships and co‑marketing with associations.
• Plan integrated campaigns around industry and client events.

Technology & Analytics

• Own the martech stack (automation, CRM, analytics). Use data to iterate and scale what works.

What you’ll bring

• 3+ years in MarComms—ideally B2B tech or professional services—plus a relevant degree.
• Fluency with HubSpot (or similar), social scheduling / LinkedIn for B2B, email / newsletters, and buyer‑intent / ABM tools.
• Analytics chops (GA, social, dashboards) and a basic grasp of web UX.
• Superb writing, detail obsession, and the ability to juggle multiple campaigns.
• A proactive, analytical, collaborative operator who turns insight into action.

Bonus: experience with professional services buyers, thought‑leadership programs, and AI / performance tech.

How success is measured

• Qualified pipeline contribution and lead quality.
• Web engagement and conversion lift.
• Social / community growth in target segments.
• Content and event performance (downloads, attendance, ROI).

Team, location & ways of working

Report to the Head of BD; collaborate with the CEO plus BD, CX, and Product. Work flexibly across AU / UK time zones, with occasional travel for events (4–6x / year).