Marketing Campaigns Project Manager

Martin Veasey Talent Solutions; Northampton; On-site; GBP 50,000 - 55,000; Full time

Job summary

A dynamic marketing firm in Northampton is seeking a Marketing Campaigns Project Manager to lead B2B marketing initiatives. You will design, implement, and optimize multi-channel campaigns to drive lead generation. The ideal candidate has 7-10+ years of B2B marketing experience, strong copywriting skills, and a proven track record of delivering impactful marketing solutions. This role offers a competitive salary between £50-60k and requires office presence five days a week.

Qualifications

• 7-10+ years in B2B marketing, ideally in lead generation-heavy industries.
• Experience in professional services, fintech, SaaS, or similar.
• Strong numerical and data-analysis skills.

Responsibilities

• Take briefs from the Head of Marketing and convert them into actionable campaigns.
• Produce compelling copy for various marketing channels.
• Monitor campaign performance using analytics tools.

Skills

Outstanding copywriting skills

Digital marketing knowledge

Proven ability to plan and deliver full 360° campaigns

Working knowledge of SEO

Education

Minimum 2:1 degree in Marketing or related

Tools

Adobe Creative Suite

Job description

Overview

Marketing Campaigns Project Manager – Northampton - Office-based, Full-time, Permanent

Do you thrive on taking ownership of marketing projects and delivering measurable results? We are seeking a hands-on, commercially driven Marketing Campaigns Project Manager to design, implement, and optimise multi-channel campaigns that directly drive B2B lead generation. This is a unique opportunity to join a high-growth organisation where marketing is at the core of business success. You will work across diverse SME sectors, manage targeted campaigns from brief to execution, and play a pivotal role in both established and emerging initiatives, including the launch of a brand-new comparison website.

What you\'ll do

• End-to-End Campaign Ownership: Take briefs from the Head of Marketing and convert them into actionable campaigns. Plan, design, deliver, and measure activity across multiple SME verticals (e.g., scaffolding, gaming, glamping, climbing). Ensure campaigns are multi-channel, integrated, and commercially impactful.
• Content & Copywriting: Produce compelling copy for web, email, social, PR, direct mail, and introducer/partner materials. Write persuasive, audience-focused messaging that converts interest into qualified leads.
• Introducer & Partner Marketing: Create tailored materials for introducers such as vendors, solicitors, and accountants. Build campaigns to strengthen and grow these partnerships.
• Sector-Specific & Sub-Brand Projects: Take ownership of sector marketing projects (e.g., scaffolding finance campaigns). Lead promotion of a new comparison website brand, driving awareness and user acquisition.
• Events & Exhibitions: Plan and support exhibitions across target industries. Produce creative collateral and ensure the brand is represented with impact.
• Digital & SEO: Support link building and digital PR initiatives. Ensure campaign landing pages and content are SEO optimised to drive visibility.
• Analytics & ROI: Monitor campaign performance using analytics tools. Report on ROI, lead generation, and conversion effectiveness, making recommendations for improvement.

What you\'ll bring

• Education: Minimum 2:1 degree in Marketing, English, Creative Writing, Business, or related.
• Experience: 7-10+ years in B2B marketing, ideally in lead generation-heavy industries such as professional services, fintech, SaaS, recruitment, asset finance, or other SME-targeted businesses.
• Core Skills: Outstanding copywriting skills (essential). Proven ability to plan and deliver full 360° campaigns. Working knowledge of SEO (on-page optimisation, content schema). Familiarity with Adobe Creative Suite to create/edit marketing assets. Strong digital marketing knowledge (email, social, Google Ads, PR).
• Commerciality: Data-aware, ROI-driven, confident with numbers, and able to make evidence-based decisions.
• Personality: Proactive, resilient, and thrives under pressure. Comfortable juggling multiple projects and adapting to changing priorities. Confident, outspoken, and commercially minded. Brings fresh ideas and perspectives from outside finance while being committed to delivery.

The Offer

Salary: £50-55k (flexible up to £60k for exceptional candidates) + bonus.

Location: Northampton - office-based, 5 days per week.

A hands-on role with real responsibility, working directly with the Head of Marketing and senior leadership on visible, business-critical campaigns. Apply in confidence quoting reference LX (phone number removed)