Marketing Campaign Manager | UK | Hybrid

Sutherland; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading B2B Marketing firm is seeking a Manager/Senior Manager for Marketing Campaigns to develop and execute integrated marketing strategies across European regions. The candidate will be responsible for localizing campaigns, managing various marketing channels, and analyzing campaign performance. A minimum of 5 years in B2B campaign management is required, alongside fluency with marketing technologies like Marketo and Salesforce. Results will be measured by growth in sales pipeline and marketing ROI.

Qualifications

• 5+ years in B2B campaign or demand generation, preferably in European markets.
• Strong analytical skills and comfort with data-driven decision making.
• Experience localizing campaigns according to regional buyer behaviors.

Responsibilities

• Develop and execute integrated marketing campaigns in Europe.
• Localize messaging based on market expectations and cultural nuances.
• Monitor and report on campaign performance regionally.

Skills

B2B Campaign Management

Demand Generation

Analytical Skills

MarTech Fluency

Lead Generation

Tools

Marketo

Salesforce

Job description

Are you an experienced Field Marketer/Regional Campaign Manager for B2B Digital Transformation organizations? This is a great opportunity to drive growth in key regions for Sutherland!

Open to candidates based in the London, UK area but open to anywhere in Europe!

Sutherland is seeking a Manager/Senior Manager, Marketing Campaigns to develop and execute integrated marketing campaigns that drive qualified pipeline and ROI across the priority European regions. This role is both strategic and execution-focused, requiring the skillset to build the long-term vision for multi‑touch customer journeys along with the day‑to‑day operations of running multiple campaigns tailored to regional buying behaviors and performance KPIs. You’re a fit for this role if you are passionate about accelerating revenue, comfortable rolling up your sleeves, and have a strong bias to data‑driven action. Success in this position will be measured by significant contributions to sales pipeline growth, efficient marketing ROI, and the elevation of Sutherland’s brand awareness in target markets.

Key Responsibilities

Campaign Strategy & Execution

• Plan, craft, execute and manage integrated marketing campaigns to increase awareness and generate qualified leads in priority Europe markets.
• Localize messaging and campaign tactics to regional buyer behaviors, regulations (e.g. GDPR), market expectations and language.
• Benchmark competitors in‑region and incorporate insights into campaigns.
• Align closely with regional sales, industry marketing leaders translate GTM goals into action.
• Manage campaign types including email, organic social, webinars, events, etc.
• Integrate ABM practices into campaign approach. Personalize messaging using intent data and region‑specific personas.
• Oversee campaign execution and cross‑functional coordination across time zones.
• Recommend region‑specific innovation in tactics, partnerships, or media.

Channel & Tactic Optimization

• Optimize performance by tracking regional channel mix effectiveness.
• Conduct A/B tests across content formats and targeting methods tailored to regional segments.

Event & Webinar Execution

• Lead and support Europe‑based field events, roundtables, and webinars.
• Coordinate promotion, logistics, localization, and speaker prep.

Content Creation

• Leverage insights into European buyer pain points and cultural nuances to develop or adapt content that resonates with regional audiences.
• Write short‑form content including blogs, social posts, video scripts, etc. Collaborate on long‑form content.
• Provide feedback to the content and design teams based on local market trends.

Lead Generation & Nurturing

• Execute campaigns that convert regional leads into opportunities.
• Work with sales teams in‑region to ensure lead handling is seamless.
• Analyze funnel activity across Europe to adjust messaging and targeting.

Measurement & Reporting

• Monitor and report on campaign performance specific to each region.
• Track pipeline contribution, ROI, and influenced revenue at a regional level.

Qualifications

• 5+ years minimum B2B campaign or demand generation, with experience targeting European countries, (experience targeting Middle East markets will be a plus)
• Deep understanding of European markets and media landscapes (knowledge of ME will be aplus)
• Experience supporting organizations within the B2B Digital Transformation industry
• Strong track record executing regional campaigns across digital and physical channels
• Fluency with MarTech including Marketo, Salesforce, ABM platforms
• Analytical, data‑driven, and comfortable working across time zones
• Experience collaborating with regional sales teams and localizing GTM strategy
• Ability to work within UK Time Zone +ability to travel to London, UK office as needed

Additional Information

All your information will be kept confidential according to EEO guidelines.