Marketing Campaign Analyst

Michael Page; Ripon; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A medium-sized organisation in the business services industry is seeking a Marketing Campaign Analyst to oversee and enhance marketing campaigns for maximum impact. The ideal candidate will have a strong background in marketing analytics and data-driven decision-making. This role offers a competitive salary between £45,000 and £55,000 per annum and is based in Ripon on a hybrid working model.

Qualifications

• Proven experience in marketing analytics and campaign performance measurement.
• Strong knowledge of tools and techniques used for data analysis in marketing.
• Comfortable using SQL, PowerBi and Google Analytics.
• Ability to interpret data and present actionable insights effectively.
• Experience working within the business services industry is advantageous.
• Excellent collaboration and communication skills to work with diverse teams.
• A keen eye for detail and a strategic mindset for campaign optimisation.

Responsibilities

• Analyse marketing campaign performance using data-driven methodologies.
• Develop and implement strategies to enhance campaign effectiveness.
• Collaborate with cross-functional teams to align campaign objectives with business goals.
• Provide insights and recommendations to optimise marketing efforts.
• Monitor key performance indicators and generate detailed reports for stakeholders.
• Ensure all campaigns adhere to brand guidelines and industry standards.
• Identify trends and opportunities to improve audience engagement.
• Support the marketing team in planning and executing innovative campaigns.

Job description

The Marketing Campaign Analyst will oversee the evaluation and enhancement of marketing campaigns to ensure maximum impact and return on investment. This role requires a detail‑oriented individual with expertise in marketing analytics and campaign performance within the business services industry.

Client Details

This opportunity is with a medium-sized organisation in the business services industry, known for its commitment to delivering high-quality services and innovative solutions to its clients. The company values expertise in marketing and campaign effectiveness to maintain its competitive edge.

Description

• Analyse marketing campaign performance using data-driven methodologies.
• Develop and implement strategies to enhance campaign effectiveness.
• Collaborate with cross-functional teams to align campaign objectives with business goals.
• Provide insights and recommendations to optimise marketing efforts.
• Monitor key performance indicators and generate detailed reports for stakeholders.
• Ensure all campaigns adhere to brand guidelines and industry standards.
• Identify trends and opportunities to improve audience engagement.
• Support the marketing team in planning and executing innovative campaigns.

Profile

• Proven experience in marketing analytics and campaign performance measurement.
• Strong knowledge of tools and techniques used for data analysis in marketing.
• Comfortable using SQL, PowerBi and Google Analytics.
• Ability to interpret data and present actionable insights effectively.
• Experience working within the business services industry is advantageous.
• Excellent collaboration and communication skills to work with diverse teams.
• A keen eye for detail and a strategic mindset for campaign optimisation.
• Happy to work an initial 6 month contract on a hybrid basis from Ripponden.

Marketing Campaign Analyst Offer

• Competitive salary ranging from £45,000 to £55,000 per annum.
• Fixed-term contract offering a structured and focused role.
• Chance to contribute to impactful campaigns in the business services industry.