Marketing Automation Specialist

Global Relay; City of Westminster; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading digital marketing firm in the United Kingdom is seeking a talented marketing automation specialist to manage automated campaigns across email and SMS channels. You will build complex automation workflows, segment audiences, and analyse performance metrics to enhance engagement. The ideal candidate has 2-4 years of experience, advanced proficiency in Salesforce Marketing Cloud, and a strong data-driven mindset. This is an opportunity to innovate and drive results in a dynamic environment.

Qualifications

• Minimum 2-4 years of experience in marketing automation or CRM.
• Advanced proficiency in Salesforce Marketing Cloud (SFMC).
• Demonstrated experience using data to drive campaign improvements.
• Knowledge of email deliverability best practices.
• Proven ability to prioritise and manage multiple projects.

Responsibilities

• Own the execution and optimisation of automated marketing campaigns.
• Build and maintain complex automation journeys and workflows.
• Execute A/B testing strategies to improve campaign performance.
• Analyse campaign metrics and report actionable insights.
• Stay current on marketing automation best practices and technologies.

Skills

Proficiency in HTML and AMPScript

Data-driven mindset with strong attention to detail

Excellent analytical, organisational, and communication skills

Strong problem-solving and troubleshooting skills

Commitment to continuous improvement and innovation

Customer-centric and performance-focused

Tools

Salesforce Marketing Cloud (SFMC)

Job description

Responsibilities

• Own the end‑to‑end setup, execution, and optimisation of automated marketing campaigns across channels (email and SMS)
• Build and maintain complex automation journeys, customer workflows, and triggers using Salesforce Marketing Cloud (SFMC)
• Develop and manage audience segmentation, data selections, and personalisation logic to enhance targeting and engagement
• Execute A/B testing strategies to continuously improve open rates, click‑through rates, and conversion performance
• Analyse campaign metrics and report actionable insights to key stakeholders to inform strategy and decision‑making
• Develop and maintain forms, landing pages, and data capture mechanisms to support lead generation and event marketing activities
• Stay current on marketing automation best practices, new technologies, and industry trends to recommend and implement innovative solutions
• Results‑driven and excellent communicator, able to turn complex information and data into clear and understandable insights

Qualifications

• Minimum 2‑4 years of experience in marketing automation or CRM
• Advanced proficiency in Salesforce Marketing Cloud (SFMC)
• Demonstrated experience using data to drive campaign improvements and achieve measurable business outcomes
• Knowledge of email deliverability best practices and data privacy regulations
• Proven ability to prioritise, manage multiple projects, and meet deadlines in a fast‑paced environment
• Ability to work collaboratively with stakeholders across marketing, sales, and technology teams

Key Skills

• Proficiency in HTML and AMPScript
• Data‑driven mindset with strong attention to detail
• Excellent analytical, organisational, and communication skills
• Strong problem‑solving and troubleshooting skills
• Commitment to continuous improvement and innovation
• Customer‑centric and performance‑focused

About Global Relay

For over 25 years, Global Relay has set the standard in enterprise information archiving with industry‑leading cloud archiving, surveillance, eDiscovery, and analytics solutions. We securely capture and preserve the communications data of the world’s most highly regulated firms, giving them greater visibility and control over their information and ensuring compliance with stringent regulations.

Global Relay is an equal‑opportunity employer committed to diversity, equity, and inclusion.