Marketing Assistant - Holiday Inn & ibis Budget Manchester Airport

Aimbridge; Manchester; On-site; GBP 20,000 - 28,000; Full time

Job summary

A global hospitality leader is seeking a creative Marketing Administrator to support marketing activities at hotels near Manchester Airport. The role involves managing social media content, assisting in paid campaigns, and crafting engaging marketing copy. This entry-level position is ideal for someone eager to start their marketing career in a vibrant hospitality environment. Industry-leading training and benefits, including staff discounts, are provided.

Benefits

Industry-leading training

Hotel discounts and staff rates

24/7 employee assistance programme

Uncapped incentives

Qualifications

• Strong interest in social media and digital marketing.
• Willingness to learn in a fast-paced hospitality environment.
• Entry-level experience in marketing is preferred.

Responsibilities

• Support planning and scheduling of paid social media content.
• Assist with setup and optimization of paid campaigns.
• Write and proofread marketing copy for various platforms.
• Help coordinate agency activity and maintain marketing assets.

Skills

Social media management

Digital marketing

Copywriting

Job description

Who are we?

Aimbridge Hospitality EMEA are a division of the global Aimbridge Hospitality brand. We’re passionate about connecting great people to great experiences in exciting destinations, working with brands such as Hilton, IHG, Accor, Marriott and everything in between. From the rich diversity of our people and locations to our “people first” approach to business, the Aimbridge experience is like no other.

What is in it for you?

As part of the Aimbridge team, you will have access to industry leading benefits that include

• Industry leading training and leadership development opportunities
• Hotel discounts portfolio wide – Staff rates and up to 50% discount on food & beverage and spa
• 24/7 access to our employee assistance programme
• Uncapped incentives to reward you for your contributions

We are looking for a motivated and creative Marketing Administrator to support the marketing activity across a cluster of hotels at Manchester Airport. This is a entry level role, ideal for someone early in their marketing career with a strong interest in social media, digital marketing, paid campaigns and copywriting, and who is keen to learn within a fast-paced hospitality environment.

You will support day-to-day marketing activity, helping to drive brand awareness, revenue and engagement across multiple hotel brands.

Key Responsibilities

Social Media & Content

• Support the planning, creation and scheduling of paid social media content across hotel channels (Meta, LinkedIn, TikTok as relevant)
• Write engaging captions, short-form copy and basic blog or website content
• Assist with content creation including photography, video and reels (on-property where required)
• Monitor engagement, comments and messages, escalating where needed

Paid Campaigns & Digital Marketing

• Support the setup and optimisation of paid campaigns (Meta, Google, OTA or brand platforms)
• Assist with campaign tracking, basic reporting and performance analysis
• Support promotional campaigns for rooms, meetings, events, F&B and seasonal offers
• Maintain campaign calendars and ensure brand alignment

Copywriting & Brand Support

• Write and proofread marketing copy for emails, websites, offers, brochures and sales collateral
• Ensure brand tone of voice and guidelines are followed across all materials
• Support updates to hotel websites and third-party listings

Campaign & Admin Support

• Assist with email marketing campaigns (content, segmentation and scheduling)
• Support the Sales, Revenue and Operations teams with marketing requests
• Help coordinate agency activity where applicable
• Maintain marketing assets, folders and content libraries

At Aimbridge, we recognise that people are the heart of our business. As a Global leader, we are committed to representing our global community and offering everyone ‘A Place to Grow’

So, click apply today, we’d love to welcome you to our inclusive team shaping the future of hospitality.