Marketing & Communications Manager

Guy's and St. Thomas' NHS Foundation Trust; City of Westminster; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A prominent NHS charity organization based in the City of Westminster is seeking an experienced Marketing and Communications Manager to lead marketing campaigns and communications for their charity brands. The ideal candidate will manage multiple projects, effectively collaborate with stakeholders, and contribute to fundraising goals. This role promises a unique opportunity to shape the Foundation's strategic direction and make substantial contributions to its community outreach efforts.

Benefits

Up to 12% employer pension contributions

Annual personal development budget

Generous annual leave (27 days + bank holidays)

Qualifications

• Significant experience of integrated marketing and communication campaigns.
• Excellent account management experience.
• Experience of overseeing media and PR.

Responsibilities

• Manage marketing, design and communications activities.
• Build relationships with Trust Communications and Fundraising teams.
• Lead the delivery of campaigns from brief to evaluation.

Skills

Excellent written and verbal communication skills

Project management skills

Relationship building

Creativity

Ability to manage multiple projects

Job description

We are looking for an experienced and proactive Marketing and Communications Manager to lead marketing campaigns, communications and design projects from brief to evaluation across our three NHS charity brands: Evelina London Children's Charity, Guy's Cancer Charity and Guy's & St Thomas' Charity. Working within the busy Charities marketing and communications team, you'll work with a wide range of stakeholders to create and deliver high quality marketing materials and campaigns to deliver on awareness, engagement and income goals. We're looking for an excellent communicator who can build strong relationships quickly while offering outstanding account management support. You'll need to be able to work on multiple projects simultaneously with a can-do, delivery minded and proactive attitude. This role would ideally suit somebody who is happy to 'do the do' as well as think and understand strategy. We think this is an incredibly exciting time to join the Foundation as we embark on the start of our ambitious ten-year fundraising plan to grow our impact for patients and NHS staff. There's a huge amount of potential and opportunity for you to help shape our future direction and be a key part of our ambitious strategy for growth. At Guy's and St. Thomas', care never stands still - so neither can we. So come join a team that is supporting the transformation and innovation of care for patients, families and staff across Lambeth, Southwark and beyond.

Overall Purpose of the Role: The purpose of this role is to manage great quality, high impact marketing, brand and communications to support our funding, fundraising and supporter goals liaising with a range of internal and external stakeholders. To effectively project manage the marketing and communications outputs across one or more of our three charity brands: Guy's & St Thomas' Charity, Evelina London Children's Charity and Guy's Cancer Charity - amplifying our need for charitable funds and the impact of these for the patients, families and staff of Guy's and St Thomas's NHS Foundation Trust.

Key Responsibilities & Qualifications

• Project manage a number of marketing, design and communications activities from brief to evaluation that support the delivery of our ambitious ten year fundraising plan
• Contribute to income generation in support of the fundraising objectives and fundraising targets
• Contribute to increasing the number of supporters, increasing levels of awareness, reaching and engaging new audiences and existing audiences in fundraising and funding
• Build excellent working relationships with Trust Communications team, Fundraising team and other key stakeholders by developing an in depth understanding of their work, working collaboratively, acting as a key point of contact within the Charity Marketing and Comms team, ensuring all communications and marketing activity support the Charity and Trust's brand and reputation
• Champion the three Charity brands, acting as brand guardian, providing expert guidance and supporting fundraising colleagues, to ensure the brands and messaging are applied consistently across all activities
• Line manage one Marketing and Communications Officer and oversee matrix management one Senior Media Officer (employed by NHS Comms team) to ensure media activities align with charity goals and objectives
• Provide specialist support in developing opportunities involving celebrity engagement
• Job Description Team Management
  • Line manage 1 x Marketing and Communication Officer and matrix management 1 x Senior Media Officer, providing regular 121's, performance reviews and L&D plans as required
• Campaign project planning and implementation
  • Lead the delivery of marketing materials and campaigns from brief to evaluation using project management tools to set, monitor and evaluate progress
  • Develop and implement plans for marketing and communications activities, using a wide range of tactics to reach target audiences, setting objectives, KPIs and making the best use of tactics.
  • Use a wide range of tactics to reach our audiences, making the best use of digital and social‑media marketing, e‑comm, Trust internal communications channels, events, PR, celebrity supporters and other relevant tactics.
  • Collaborate with the Evelina London and Guy's and St. Thomas' Trust Communications Teams to agree plans and look for opportunities to work together to maximise impact.
  • Act as main point of contact for Evelina London Trust Communications team, building strong relationships and specialist knowledge to best support future campaigns and objectives
  • Act as a business partner to fundraising and funding teams to influence their marketing plans and support delivery, providing expertise on the Charity brands and on a wide range of marketing tactics, including digital marketing, internal comms, PR and communications, events and collateral development.
  • Work with the Senior Brand and Content Manager to support with content production, eg copywriting content and working with external suppliers on video and photo production.
• Delivery
  • Delivery across brands, through effective end to end project management and prioritisation as well as ensuring alignment of stakeholder expectations. This could include managing the delivery of the following – brand awareness and fundraising campaigns, impact reports, branded merchandise, case studies, challenge event collateral, digital assets, hospital onsite collateral, pull up banners, posters, leaflets, DM packs, fulfilment materials, digital assets including videos, photography and animations for social media
• Central to your role will be:
  • Leading project groups to deliver outstanding campaigns
  • Developing and managing timing plans and scheduling
  • Developing marketing and communication plans
  • Working with stakeholders to develop creative and campaign/project briefs
  • Copywriting and key messaging development
  • Effectively managing feedback and sign‑off/approvals process internally and externally and stakeholder engagement
  • Scheduling, chairing and managing meeting agendas and follow up actions
  • Presenting project updates and evaluation
  • Ensuring DEI principles are embedded across all charities comms and marketing work
  • Proof‑reading of materials, fact and source checking
  • Briefing creatives and supporting the creative process with designers, copywriters, agencies and freelancers
  • Managing the print and production process where required for marketing collateral
  • Managing Guy's and St Thomas' hospital onsite and channels comms and marketing collateral for charity events, campaigns or projects. This may require you to be onsite at the hospital or related partner or community sites or events on regular basis, which will be based in London
  • Managing the development of case studies for Supporters, Fundraisers, patients, families and NHS Staff
  • Implement and embed our new brand portfolio across our organisation and the Trust including successful application of new brand identities, values
  • Specifically support Fundraising colleagues across Events and Community, Direct Marketing, Corporate, Legacies, Public Fundraising and Major Giving to deliver on marketing plans for income generation and engagement.
  • Collaborate with the charities Digital team to ensure strong performance of our digital channels in support of our Charity brand goals and content
• Analysis and research
  • Test and evaluate marketing and communications activities, providing the insights and data that influences decisions about future activities.
  • Keep abreast of marketing best practice and new developments, contributing ideas on how these could increase the impact of our work.
• Collaboration, Relationship Building and Networking
  • Build excellent working relationships with the Evelina London and Guy's and St Thomas' Trust Communication Teams, fundraising and funding colleagues - sharing objectives, agreeing plans and looking for opportunities to work across teams to maximise impact. Ensuring they are kept informed and consulted on plans and activities. Organise and lead regular planning meetings between teams.
  • Support effective information flow and collaboration through regular meetings with the digital team.
• Celebrity engagement and media
  • Provide specialist support in developing opportunities involving celebrity engagement.
  • Provide support and matrix management to the Senior Media Officer (Trust employed) to ensure we are maximising media and PR opportunities.
• Budget and supplier management
  • Manage project and campaign budgets including invoicing and regular financial reporting.
  • Manage external suppliers, ensuring procurement procedures are followed, suppliers are fully briefed and deliver projects to deadline and to budget.
• Other
  • Pro-actively spot opportunities to grow our 3 charity brands, sharing best practise and knowledge with teams to maximise campaign effectiveness
  • Pro-actively support with creating and embedding team processes and ways of working to improve efficiencies and effectiveness across the organisation
• Work environment
  • Work in a hybrid hot desk environment, generally working 2 days a week in the London office and three from home.
  • Be responsible for the input and maintenance of databases and files relevant to the post requirements.
  • Will occasionally be required to attend events in the evening and at weekends.
• Role responsibilities are not exhaustive, and you would be reasonably expected to take on wider tasks that are commensurate with the level of your role.
• Delivery-minded, hands - on with a can-do attitude
• Excellent written and verbal communication skills
• Highly organised with effective and robust project management skills
• Proactive and solutions-focused
• Excellent attention to detail and eye for creative quality
• A team player with a collaborative working style and a clear focus on delivering outcomes
• Passionate about brands, creativity and storytelling
• Ability to manage stakeholder feedback, approvals and creative process
• Excellent interpersonal skills and relationship building
• Confident at presenting, pitching ideas and showcasing creative
• Thrives in busy environment, resilient and calm under pressure
• Ability to brief, review and advise creative agencies and our in-house creative team to produce campaign content including print, digital, fundraising and event collateral and materials.
• Committed to championing audience needs and acting on feedback
• Committed to constant learning and improving, and to embedding diversity, equity and inclusion
• Significant experience of planning, scheduling, delivery, and management of integrated marketing and communication campaigns to support a range of goals, including fundraising and engagement
• Strong project management experience
• Outstanding account management experience
• Excellent line management experience
• Excellent people skills with an ability to build strong relationships quickly with a range of stakeholders
• Experience of developing audience-led propositions and campaigns, using qualitative/quantitative audience research and insight
• Ability to balance competing priorities and successfully manage challenging situations, working collaboratively with a range of stakeholders
• Excellent writing, communication and influencing skills
• Ability to work in a fast‑paced environment, managing multiple projects simultaneously
• Experience of overseeing celebrity engagement
• Experience of overseeing media and PR as part of wider communication campaigns
• Proactive, can‑do attitude
• Experience of working in a complex matrix organisation
• Desirable: Previous experience of working with an NHS Charity or Health, Children's or Cancer charity
• Desirable: Experience of managing a multiple brand portfolio

Benefits

• Up to 12% employer pension contributions
• Annual personal development budget
• Annual health and wellbeing personal allowance
• Enhanced maternity, paternity, and parental leave pay accessible without length of service requirements.
• Health and wellbeing programme that offers optional free yearly health check‑ups.
• Support for healthy eating via fruit bowls and onsite lunch facilities.
• Agile working, flexible hours, and supportive IT kit.
• Shower facilities and bike lock area.
• Generous annual leave (27 days + bank holidays)
• Subsidies for glasses
• Employee Assistance Programme

Organisational Context

Guy's & St Thomas' Charity, Guy's Cancer Charity and Evelina London Children's Charity are part of Guy's & St Thomas' Foundation. Our collective mission is to build the foundations of a healthier society.