Marketing Analytics Manager

Michael Page (UK); City Of London; On-site; GBP 50,000 - 65,000; Full time

Job summary

A financial services company is seeking a Marketing Analytics Specialist to optimise customer journeys and enhance campaign performance. The ideal candidate will have proven experience in marketing analytics, particularly in the financial sector. This role offers a competitive salary up to £65,000, 25 days annual leave, and opportunities for career progression in a dynamic environment.

Benefits

Competitive salary

25 days annual leave

Private healthcare

Flexible working arrangements

Qualifications

• Proven experience in marketing analytics or customer experience analytics.
• Experience in financial services or regulated lending.
• Advanced skills in data analysis and statistics.

Responsibilities

• Analyse multi-channel customer journeys to optimise engagement.
• Translate marketing metrics into actionable insights.
• Design, execute, and interpret A/B tests across channels.

Skills

Marketing analytics

Campaign optimisation

Customer journey improvement

Data analysis

A/B and multivariate testing

Tools

Excel

Data visualisation tools

Marketing automation tools

Job description

Overview

A small-sized company operating within the financial services sector, focused on providing tailored solutions to meet customer needs. The organisation is committed to innovation and creating an exceptional experience for its clients.

Job Description

• Analyse multi-channel customer journeys, including direct mail, SMS, and email to identify friction points and optimise engagement and retention.
• Translate key marketing metrics (ROI, CAC, open rates, CTRs, conversion rates) into clear, actionable insights that enhance campaign effectiveness.
• Design, execute, and interpret A/B and multivariate tests across channels to maximise marketing impact.
• Lead performance measurement and produce insight-rich reports for senior stakeholders, helping shape strategy based on data.
• Collaborate closely with Marketing, Compliance, and Product teams to ensure campaigns are compliant with FCA regulations while delivering strong results.
• Proactively manage compliance risk by working with Legal and Compliance teams to embed regulatory checks in campaign development and execution.

The Successful Applicant

What is your client looking for?

• Proven experience in marketing analytics, campaign optimisation, or customer experience analytics.
• Proven experience in financial services, ideally within regulated lending or similar sectors.
• Proven experience managing and optimising direct mail, SMS, and email marketing campaigns.
• Strong track record of improving customer journeys and using data to reduce churn and increase lifetime value.
• Advanced skills in data analysis, statistics, Excel, and data visualisation tools.
• Expertise in designing and interpreting A/B and multivariate tests.
• Deep understanding of FCA compliance related to marketing communications and campaign testing.
• Experience with marketing automation and reporting tools is a plus.

What’s on Offer

• Competitive salary up to £65,000 per annum.
• 25 days annual leave plus flexible working arrangements.
• Private healthcare and additional benefits.
• Long-term career progression within a fast-growing financial services company.