Marketing Analytics Manager

communityni.org - Jobboard; Belfast; On-site; GBP 45,000 - 60,000; Full time

Job summary

A career platform is seeking a Marketing Analytics Manager to gather and analyze marketing data to improve performance. This role involves developing campaign tracking requirements, managing data quality, and collaborating with teams on marketing strategies. Candidates should have a Bachelor's degree and at least 5 years of experience in analytics, with proficiency in Google Analytics. This is a virtual position based in Belfast, UK.

Qualifications

• 5+ years of experience developing, analyzing, and reporting.
• Ability to make actionable insights and recommendations.

Responsibilities

• Oversee digital and offline campaign tracking requirements.
• Manage data quality control and classification.
• Analyze data for marketing performance and strategies.

Skills

Data interpretation

Campaign management

Reporting and analytics

Communication skills

Education

Bachelor's degree

Tools

Google Analytics

G-Suite

Job description

HHP is looking for a Marketing Analytics Manager. The Marketing Analytics Manager gathers, analyzes, and shares marketing data and insights to improve marketing performance. Collects and evaluates data effectiveness and operational execution of marketing campaigns, measuring customer satisfaction or retention. Consults with management to discuss marketing data insights and trends. Collaborates with management to identify opportunities to streamline marketing data processes and develops new procedures that support the business unit/department.

Responsibilities

• All the work is virtual
• Develops and oversees digital and offline campaign tracking requirements.
• Manages data quality control, classification, and upload to database/CMS platforms. Designs cross-team campaign templates, processes, and / or procedures and performs peer quality controls.
• Develops and completes all ad hoc, weekly, monthly, and quarterly reporting deliverables. Provides analysis for optimization of marketing spend and other strategic issues.
• Collaborates with marketing teams to share insights & learnings with providers.
• Manages campaign process including executing timely and accurate campaign files, count requests, reporting and analyses.
• Gather and interpret data to develop actionable steps to improve digital experiences and optimize business performance. Identifies and explores opportunities for expanding data sources and/or custom models.
• Analyzes data for multiple enterprise-wide priorities including digital member behavior, content consumption, marketing campaigns, test and learn campaigns, and audience targeting and optimization efforts

Qualifications

• Bachelor’s degree and 5+ years of experience developing, analyzing, and reporting on highly transaction websites.
• Experience with reporting suites, Google Analytics and G-Suite
• Ability to interpret data and draw actionable insights and make recommendations to the business.

Preferred

• Experience working in a direct response marketing-driven organization
• Experience with reporting on personalized digital experiences.
• Any analytics certifications.

Additional Requirements

• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgment in evaluation options to make sound decisions

In order to apply for this position, please copy/paste the address below in a new tab or window to submit the Pre‑Screen Questionnaire with your Resume: https://forms.gle/bJMMV98F5x4XpoQKA

Room 311, Scottish Provident Building, 7 Donegall Square West, Belfast BT1 6JH
Belfast
BT14JB
United Kingdom