Manager, Social and Content

The University of Western Australia; Crawley; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading Australian university is looking for a Content Team Lead to oversee social media and content strategy. You will manage a creative team to drive engagement and brand presence while collaborating with various departments. The ideal candidate will have a relevant qualification and proven success in content initiatives. This full-time role offers flexible options and aims to enhance the university's reputation and engagement with future students.

Qualifications

• Proven success managing social media and content initiatives.
• Deep expertise in developing content strategies focused on engagement.
• Strong understanding of marketing laws and risk management.

Responsibilities

• Lead a high-performing social and content team.
• Develop and implement social media and content strategies.
• Collaborate with various internal teams for alignment with strategic priorities.

Skills

Content strategy development

Social media management

Communication skills

Stakeholder engagement

Education

Relevant tertiary qualification in marketing or related field

Job description

The University of Western Australia – Crawley WA

• Lead a high-performing, creative and strategically focused social and content team.
• Drive high-impact social and content activity that grows reach, engagement and brand.
• Full-time appointment on an ongoing basis (flexible options available).

Brand, Marketing and Recruitment (BMR) is transforming the way they work to better respond to its rapidly changing external environment and to ensure future fit functions are aligned to key organisational priorities.

About the area

The Brand, Marketing and Recruitment (BMR) division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and driving student engagement and growth. The division consolidates all marketing, communications, engagement and event activity into one team, enabling strong connectivity and improved effectiveness.

The newly shaped Brand and Engagement function within BMR will operate as a strategic and creative hub, responsible for building a distinctive, authentic and trusted brand that connects with the community, future students and other key stakeholder groups. Through integrated brand planning, storytelling, partnerships and engagement, this team ensures the brand shows up consistently and meaningfully across all channel and experience.

Key areas of responsibility include:

• Brand strategy, planning and campaigns
• Content and social media management
• Creative services
• Central events

About the opportunity

• Develop and implement the University’s social media and content strategy aligned with overall brand and marketing goals, ensuring clarity on channel roles and strategic guardrails.
• Lead and inspire a high-performing social and content team, fostering a culture of collaboration, accountability and continuous improvement, while building capability in social platforms and content production.
• Guide and collaborate with internal teams across the University (e.g., media, recruitment, research, schools, alumni) to ensure content initiatives are aligned with strategic priorities and delivered effectively across audiences.
• Provide content leadership and governance, establishing frameworks, processes and best practices to ensure high-quality outputs, brand consistency and effective risk management.

About you

• Relevant tertiary qualification or demonstrated equivalent competency in marketing, commerce, digital, or a related field.
• Proven success managing multi-platform social media and content initiatives within a complex organisation, with multiple diverse internal and external audiences.
• Deep expertise in content strategy development, focused on long-term impact, efficiency and building genuine audience engagement.
• Strong understanding of relevant marketing laws, regulatory requirements and risk management within the digital ecosystem.
• Excellent communication and influencing skills, with the ability to build sustainable relationships across multiple stakeholders.

Note: A current National Police Clearance Certificate will be required by the successful applicant.

How to apply

Please apply online via the Apply Now button. The content of your Resume and Cover Letter should demonstrate how you meet the selection criteria.

Please note: Unsolicited applications from recruitment agencies will not be accepted outside of formal channels.

Closing date: 11:55 PM AWST on Friday, 9 January 2026.

This position is only open to applicants with relevant rights to work in Australia.

About the University

The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, there is no better time to join Western Australia’s top university.

Learn more about us.

Our commitment to inclusion and diversity

UWA is committed to a diverse workforce and an equitable and inclusive workplace. We are committed to fostering a safe environment for all, including Aboriginal and Torres Strait Islander people, women, those from culturally and linguistically diverse backgrounds, the LGBTIQA+ community, and people living with disability.

If you require any reasonable adjustments, we encourage you to advise us at the time of application. Alternatively, you can contact us for assistance during the recruitment process.

If you have queries relating to your application, please contact the individual named in the advertisement. Alternatively, please contact the Talent team at ******@uwa.edu.au with details of your query. To enable a quick response, please include the 6-digit job reference number.