Manager of Analytics

Ellingham House Day Nursery; Ringwood; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading tyre services company in the UK is seeking a Senior Manager of Analytics to develop and execute advanced analytics strategies. This role involves delivering insights that drive performance and shape marketing decisions across various brands. The ideal candidate will possess strong analytical leadership and communication skills, with a proven track record in enhancing campaign ROI and customer experience. Join a dynamic team dedicated to innovation and data-driven decision-making.

Qualifications

• Proven impact on campaign ROI and customer experience.
• Ability to translate complex analysis into commercial recommendations.
• Experience with GDPR-compliant practices.

Responsibilities

• Set the analytics strategy with a detailed annual plan.
• Deliver actionable insights and performance reporting.
• Lead predictive modelling and AI initiatives.
• Ensure data governance and compliance in partnership with Digital Operations.

Skills

Analytics leadership

Stakeholder management

Communication skills

Data processes

Problem-solving

Job description

Our marketing team is undergoing an exciting transformation – and we’re looking for exceptional talent to join us. As we build a more digitally focused, data-driven marketing function, we’re investing in people who can own strategy and execution across paid search, SEO, and social media. Bring your data expertise to a role that shapes strategy, drives performance, and influences legendary brands.

About the Role

In the Senior Manager of Analytics role, you will lead the development and execution of advanced analytics to power smarter decisions across Micheldever Group’s retail, wholesale and tyre brands. You’ll partner with the Group Marketing Director and cross‑functional teams, building a growing analytics function and ensuring data governance and insights are embedded across the business.

Responsibilities

• Set the analytics strategy and produce a costed, resourced, time‑lined annual plan aligned to marketing and commercial priorities.
• Review and update the plan quarterly to incorporate new trends and business needs.
• Deliver actionable insights and performance reporting, analysing customer, product and market data to drive measurable uplift in conversion and CSS.
• Own dashboards for ROI, CLV, retention and operational KPIs; report monthly to the Leadership Team.
• Lead predictive modelling and AI initiatives, building models for propensity, churn and campaign optimisation using modern data stacks.
• Pilot and scale targeting‑precision initiatives that increase efficiency.
• Commission research and benchmarking: run surveys and focus groups, evaluate industry and competitor data to inform positioning and channel strategy.
• Ensure data governance and compliance, overseeing data quality, security and GDPR in partnership with Digital Operations.
• Partner across marketing and digital: provide audience segmentation, testing frameworks and recommendations to SEO, social, campaign and e‑commerce teams.
• Lead and develop the analytics team, mentoring the Senior Analyst and fostering a culture of innovation and collaboration.

Qualifications

• Senior analytics leadership with proven impact on campaign ROI, retention and customer experience.
• Ability to translate complex analysis into clear commercial recommendations.
• Strong stakeholder management and communication skills across technical and non‑technical teams.
• Track record of building scalable data processes and ensuring GDPR‑compliant practices.
• Passion for experimentation, continuous improvement and enabling data‑driven decisions.

About Micheldever Group

Micheldever Tyre Services (MTS) was founded in 1972 and is now the fastest‑growing wholesaler, distributor and retailer of tyres in the UK. With over 6 million tyres sold nationwide and a network of 14 distribution sites, the Group supports more than 6,000 retailers and runs its own retail chain, Protyre.