Manager

Turner Townsend; Leeds; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global analytics company based in England is seeking a Senior Manager, Segment Proposition, to develop compelling value propositions that drive engagement across key Academic segments. The ideal candidate will have 7-10+ years in B2B marketing or strategic communications and a strong ability to collaborate across teams. This role plays a central part in ensuring messaging aligns with customer needs and institutional priorities, supporting the company’s marketing goals and improving engagement.

Qualifications

• 7-10+ years of experience in B2B marketing or strategic communications.
• Ability to develop messaging for enterprise buyers.
• Experience in translating technical information into clear narratives.

Responsibilities

• Develop and align value propositions for institutional buyers.
• Create actionable messaging frameworks for campaigns.
• Collaborate with teams to develop sales materials.

Skills

B2B marketing

Strategic communications

Brand management

Customer insights

Collaboration

Job description

Senior Manager, Segment Proposition

Are you ready to lead the development of compelling value propositions that drive engagement and growth across key Academic segments? Will you champion unified, customer‑first messaging frameworks to empower our global marketing and sales teams in articulating Elsevier’s value?

About our Team

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

About the Role

To define, develop and embed compelling customer value propositions for key Academic segments, ensuring marketing communications and campaigns are rooted in customer insight, brand alignment, and strategic messaging. This role translates complex portfolio offerings into clear, audience‑led messaging and narrative frameworks that connect to institutional priorities across academia, funders, and government. This role plays a central part in enabling Elsevier’s shift to a segment‑first, customer‑led marketing model – working closely with colleagues across marketing, sales, and product to align storytelling, improve campaign effectiveness, and increase customer engagement.

Responsibilities

• Develop and align value propositions for institutional buyer segments, built around customer needs, solution benefits, and aligned with Segment Strategy, audience tiering, and Elsevier’s overall brand and transformation goals.
• Translate propositions into actionable messaging frameworks for campaigns, sales, and internal communications – ensuring consistency, clarity, and customer‑first language.
• Create persona‑based and stage‑aligned messaging that supports cross‑solution narratives and integrated portfolio storytelling.
• Collaborate with Revenue Enablement and Field teams to co‑develop sales materials, pitch decks, and campaign assets grounded in customer value.
• Act as the strategic messaging partner for campaign development, content planning, and quality review of go‑to‑market materials.
• Drive consistency and impact by embedding unified, customer‑centred narratives that improve campaign execution, sales confidence, and institutional engagement.

Requirements

• Extensive experience (7‑10+ years) in B2B marketing, strategic communications, brand management, or customer insights.
• Proven ability to develop messaging and value propositions for enterprise buyers and complex product or service portfolios.
• Background in translating technical information or portfolios into clear, benefit‑oriented narratives.
• Experience collaborating with cross‑functional teams to deliver integrated communication solutions.