Logistics Marketing & Seller Acquisition Manager

TikTok Shop; Greater London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A leading eCommerce platform seeks a Logistics Marketing & Seller Acquisition Manager in London. This role involves creating user-facing marketing content and managing seller communications to drive adoption of logistics services. The ideal candidate has over 5 years of experience in channel marketing or seller enablement, advanced communication skills in English, and a strong ability to collaborate cross-functionally. Skills in marketing automation tools like Figma and Canva are essential. Join us to empower sellers and contribute to a dynamic work environment.

Qualifications

• 5+ years of experience in channel marketing or seller enablement.
• Strong bias for action with a proven track record.
• Experience managing seller communications.

Responsibilities

• Develop and adapt user-facing assets for diverse audiences.
• Conduct research to identify seller pain points.
• Prepare internal playbooks and support campaign launches.
• Engage sellers through scalable channels.
• Analyze seller feedback for continuous improvement.

Skills

Channel marketing expertise

Operational agility

Excellent written and verbal communication skills

Cross-functional collaboration

Marketing automation design

Analytics reporting

Tools

Figma

Canva

Job description

Logistics Marketing & Seller Acquisition Manager | London

TikTok Shop is seeking an execution-focused Seller Marketing & Logistics Enablement Manager / Specialist to join our London team. This individual contributor role will focus on delivering scalable programmes that drive seller adoption of TikTok Shop’s logistics services across the UK and Europe. Contract period : 11 months, starting from January 2026.

We’re looking for someone who combines channel marketing expertise with operational agility – comfortable developing strategies and personally driving them through to execution. You’ll work cross-functionally with internal teams and communicate directly with sellers to ensure they understand, adopt, and succeed with our logistics offerings through various mass communication channels (e.g., emails, Seller Centre outreach channels, social media, etc.).

Key Responsibilities

• Content Creation & Localisation: Develop and adapt user-facing assets (how-to guides, email campaigns, site banners, slide decks) tailored to diverse audiences.
• Seller Research & Insights: Conduct interviews, design surveys, and synthesise insights to identify seller pain points and opportunities.
• Campaign & Documentation Support: Prepare internal playbooks, support campaign launches, and track key performance metrics.
• Mass Seller Management: Engage small- to medium-sized sellers through scalable channels (e.g., webinars, calls, seller groups) to drive retention.
• Feedback & Continuous Improvement: Gather and analyse seller feedback through scalable methods (e.g., surveys, support trends) and share insights with product, operations, and solutions teams.

You’ll work closely with cross-functional partners — including Product, Operations, and Regional Marketing — to ensure all content is accurate, engaging, and impactful.

Qualifications

Minimum Requirements

• 5+ years of experience in channel marketing, seller enablement, or B2B partner programmes, ideally in eCommerce logistics or a marketplace environment.
• Strong bias for action, with a track record of personally driving projects from start to finish.
• Excellent written and verbal communication skills in English.
• Experience managing both internal alignment and external seller communications.
• Skilled in cross-functional collaboration, especially with marketing, pricing, finance, product, and ops teams.
• Skilled in designing marketing automation and analytics reports.
• Familiar with Figma and Canva.

Preferred Qualifications

• Proficiency in German, French, Italian is a plus.
• Experience in logistics, fulfilment, or eCommerce operations.
• Familiarity with developing scalable educational content and marketing communications.
• Solid understanding of PR principles and experience in creating or contributing to external-facing communications, including seller escalations, announcements, blog posts, and updates.

About TikTok

TikTok is the leading destination for short-form mobile video and the home of TikTok Shop—our fast-growing eCommerce platform. We’re redefining how products are discovered, sold, and delivered, and we believe in empowering sellers with the tools and support they need to thrive. We’re also committed to building an inclusive workplace where great execution, innovation, and collaboration drive success.

If you're a self-starter who thrives in fast-paced environments and excels at execution, we’d love to hear from you.