Location Planning Analyst

McDonald's Corporation; Leeds; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading global fast-food chain is seeking an individual to support their Location Planning team in Leeds. This hybrid role requires analytical and administrative skills to refine restaurant strategy through data analysis. Successful candidates will have a relevant degree, strong Excel skills, and the ability to navigate geospatial context. The position includes maintaining databases and providing insights on sales performance, ensuring informed decision-making in a dynamic environment.

Qualifications

• Strong grasp of UK & Ireland geography.
• Experience in administrative and analytical support.
• Interest in analysing customer and market data.

Responsibilities

• Provide administrative support to the Location Planning team.
• Assist in preparation and distribution of reports.
• Support analysis of restaurant-specific data.
• Maintain and improve McDonald’s estate databases.
• Monitor sales performance post restaurant opening.
• Respond to requests for geo-demographic data.

Skills

Analytical skills

Attention to detail

Knowledge of GIS tools

Microsoft Excel proficiency

Communication skills

Self-starter

Team player

Education

Degree in a numerate and/or GIS discipline

Background in Business Management/Economics

Tools

MapInfo

ArcGIS

Job description

About Us

McDonald’s has run its business in the UK since 1974 and currently operates over 1500 restaurants across the UK and Ireland, serving almost four million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing over 170,000 people.

Hybrid Working

This role is hybrid, working 3 days in the office and 2 days remotely. You can be based at either our Leeds or London office, with the East Finchley office being the primary location for London-based employees.

The Opportunity

The individual will be required to support the Location Planning team through the administration, maintenance and analysis of data which can then be used to refine the new restaurant strategy and the sales and impact estimation process.

What will my accountabilities be?

• Provide administrative support to the Location Planning team by ensuring all datasets are maintained, accurate, and updated regularly. This will include regular use of GIS & mapping tools
• Assist with the preparation and timely distribution of reports, ensuring deadlines are met and deliverables are completed on schedule
• Support the analysis of restaurant-specific data (internal and external) to aid business decision-making and strategic development.
• Support in the re-approval process for pipeline sites, ensuring previously approved sales and impact estimates are reviewed and updated as required.
• Maintain, update and improve McDonald’s estate databases, along with competitor and other POI datasets
• Assist in the tracking, reporting and communicating of competitor openings, reporting insights on their strategy
• Supporting the Exec sign off process for new sites, ensuring the relevant due diligence is delivered in a timely manner.
• Support relationships with external consultants and data suppliers, ensuring deliverables are received on time and value is maximised.
• Monitor sales performance and impacts post restaurant opening, providing analysis, insight and recommendations to the team and other internal functions. Findings of which will inform the future strategy and sales/impact estimation process
• Respond to wider business requests for geo-demographic data and analysis, ensuring accurate and timely delivery.

What team will I be a part?

You will be part of the Location Planning function in the Acquisitions Team, forming part of the wider Real Estate Development Department, which includes Construction and Estates Management. Location is flexible although an ability to spend at least 1 day per week at Head Office in East Finchley or Leeds is essential, with 2/3 days additionally per month at regional team meetings.

Initially it is likely and beneficial to have more face to face contact at Head Office, so be prepared to spend up to 3 days per week in East Finchley or Leeds

Who are my customers?

Location Planning colleagues, who ultimately support the Surveyors in the Acquisitions team, and occasionally those within the Estates Management team.

Qualifications

What background do I need to have?

• Degree in a numerate and/or GIS or geography discipline essential, but a related background such as Business Management/Economics is also very beneficial
• A strong grasp of UK & Ireland geography, with a good knowledge of the restaurant and retail sector
• Experience of providing administrative and analytical support within a geo-spatial context
• Excellent attention to detail
• Advanced knowledge of Microsoft Excel, including pivot tables and lookups and also GIS tools such as MapInfo or ArcGIS
• An interest in analysing customer, transactional and market data
• Experience of cross-matching datasets from different sources to identify and reconcile differences
  • Strong reporting skills required to explain data findings, providing effective and influential insight
  • Must be a self-starter, with ability to manage own priorities and workload accordingly
  • Be a good team player with the knowledge and enthusiasm to learn and develop
  • Demonstrate the company’s core values and a commitment to providing excellent customer service (essential)
  • Full UK driving licence (beneficial)

Company Vision and Culture…

Our Global vision is to build a better McDonald’s and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.

McDonald’s is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.

Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.

Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together

At McDonald’s we arePeople from allWalks ofLife…

People are at the heart of everything we do,and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. Wehave a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.

We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere.”