Live Music Promoter

Gotobeat; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic event promotion startup in London is seeking Promoters to drive live music events and tours. You will leverage your artist network and promotion skills to enhance the roster and lead the promotion of diverse shows across the UK and Europe. Ideal candidates should have a passion for music and strong relationship-building skills. This opportunity allows for growth within a tech-driven, innovative company.

Benefits

Opportunity for growth and leadership

Collaborative team environment

Engagement in exciting live shows and tours

Qualifications

• Proven experience as a live music promoter, ideally with experience booking and promoting shows from 100 to 5,000 capacity.
• Strong artist network across the UK and Europe.
• Excellent communication, negotiation, and relationship-building skills.

Responsibilities

• Identify and book exciting new artists, both domestic and international, for Gotobeat shows and European tours.
• Build and maintain strong relationships with artists, agents and managers across the UK and EU.
• Lead the end-to-end promotion of shows: planning, budgeting, marketing, and on-the-ground coordination.

Skills

Live music promotion experience

Strong artist network

Communication skills

Negotiation skills

Organizational skills

Self-motivation

Job description

About Gotobeat

Gotobeat is revolutionising the event promotion scene. We’re a London-based startup dedicated to empowering artists and transforming how events are promoted. With over 50 shows monthly across the UK and Europe, we’re not just event organisers, we’re building an AI-driven platform to reshape the grassroots music and events industry.

The Role

We’re looking for Promoters (junior and senior) to join our growing team and play a key role in shaping the future of live music. You’ll bring your network of artists, industry contacts, and promotional expertise to expand Gotobeat’s roster and lead shows and tours across the UK and EU. This is an opportunity to join an ambitious, fast-moving company that’s using technology to change the game for artists and promoters alike.

Responsibilities

• Identify and book exciting new artists, both domestic and international, for Gotobeat shows and European tours.
• Build and maintain strong relationships with artists, agents and managers across the UK and EU.
• Lead the end-to-end promotion of shows: planning, budgeting, marketing, and on-the-ground coordination.
• Work on shows ranging from intimate 150-capacity venues to large‑scale events up to 3,000–5,000 capacity.
• Collaborate with our tech and marketing teams to optimise workflows using Gotobeat’s AI‑powered tools.
• Contribute to strategic decisions around programming, partnerships, and artist development.

Ideal Candidate

• Proven experience as a live music promoter, ideally with experience booking and promoting shows from 100 to 5,000 capacity.
• Strong artist network across the UK and Europe.
• Excellent communication, negotiation, and relationship‑building skills.
• Highly organised, self‑motivated, and able to work independently in a fast‑paced environment.
• Passionate about live music and eager to be part of an innovative, tech‑driven company.
• Based in London

Number of years of experience is not a barrier. We value creativity, professionalism, strong artist relationships, and a clear vision for exciting or niche music scenes.

Why Join Gotobeat

• Be part of a forward‑thinking company at the intersection of music and technology.
• Collaborate with a passionate, creative, and supportive team.
• Work on exciting live shows and tours across the UK and Europe.
• Opportunity for growth, leadership, and shaping the future of the live music industry.