LinkedIn Content Strategist

Starfish; City Of London; Remote; GBP 40,000 - 60,000; Part time

Job summary

A dynamic tech brand is seeking a LinkedIn Content Strategist (Freelance, Remote) to develop and execute a comprehensive LinkedIn strategy. The ideal candidate will have experience in content strategy for B2B tech audiences, proven success on social media, and excellent writing skills. This role focuses on content creation, analytics, and engaging technology decision-makers, providing an opportunity to enhance the company's online presence.

Qualifications

• Experience in content strategy, particularly for B2B tech audiences.
• Proven success in leveraging LinkedIn for content marketing.
• Strong analytical skills to measure content performance.

Responsibilities

• Develop and implement a comprehensive LinkedIn content strategy.
• Create high-quality content for technology decision-makers.
• Analyze metrics to optimize the content strategy.

Skills

Content strategy development

Content marketing

Audience engagement

Excellent writing skills

Content analytics

Tools

Content management systems

Marketing tools

Social media platforms

Job description

Starfish is looking for a LinkedIn Content Strategist (Freelance, Remote) who will be responsible for developing and executing a comprehensive LinkedIn strategy. You will leverage your expertise in content creation, audience engagement, and analytics to enhance our online presence, drive lead generation, and establish thought leadership in the telecom industry.

Overview

Starfish seeks a strategic communicator to lead LinkedIn content efforts for our B2B tech brand, focusing on LinkedIn and the content hub to engage technology decision-makers and business leaders.

Responsibilities

• Develop and implement a comprehensive content strategy for our B2B tech brand, focusing on LinkedIn and the content hub
• Create and curate engaging, high-quality content that resonates with the target audience of technology decision-makers and business leaders
• Manage the full content creation process, from ideation to publishing
• Maintain a content calendar to ensure a steady stream of relevant and timely content
• Analyze content performance and usage metrics to optimize the content strategy
• Collaborate cross-functionally to align content with broader business objectives
• Develop and implement a strategy for sustainability-focused content

Requirements

• Previous experience in content strategy, content marketing, or a related field focusing on B2B tech audiences
• Proven track record of successful content strategies, particularly on LinkedIn and social media
• Excellent writing, editing, and content creation skills
• Strong understanding of content performance metrics and analytics
• Familiarity with content management systems, marketing tools, and social media platforms