Lifecycle Marketing Manager

Log my Care; City Of London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading care platform in the UK is seeking a Lifecycle Marketing Manager to pioneer lifecycle marketing strategies. You will be responsible for shaping marketing plans, managing campaigns, and building customer advocacy. The ideal candidate will have over 3 years of experience in B2B marketing and be skilled in tools like HubSpot. This role offers a salary ranging from £50,000 to £60,000 based on experience and requires in-office work on specific days in London.

Qualifications

• 3+ years of experience in loyalty marketing, community-building, or partnerships marketing.
• Proven success in B2B marketing, especially in a tech environment.
• Skill with HubSpot's Marketing, Sales, and Content functionalities.

Responsibilities

• Shape and execute marketing plans across customer lifecycle.
• Oversee campaign strategies from ideation to completion.
• Own and optimize customer journeys across all stages.

Skills

Loyalty marketing

Community-building

B2B marketing

Data literacy

HubSpot suite

Project management

Tools

HubSpot

Figma

Canva

Monday.com

Coda

Job description

About us

Log my Care is the platform for next-generation care providers. We’re built for forward-thinking care teams who want to move beyond outdated systems and deliver the very best person-led care. Our mission is to enable providers to deliver proactive care—helping teams anticipate needs, prevent issues before they arise, and give people the best chance at healthier, happier lives.

Outdated, clunky software wastes time and holds care back. We’re building the antidote: intuitive, powerful tools that save hours on admin, unlock smarter insights, and raise the standard of care every day. That’s why over 2,000 providers across the UK choose Log my Care to deliver safer, smarter, more proactive care that is transforming the lives of over 20,000 people every day.

The role

This is an incredibly exciting and pivotal time to join Log my Care. We've recently secured numerous new key accounts and enterprise clients, creating a need for dedicated marketing function for lifecycle and customer. The Lifecycle Marketing Manager is the first-ever dedicated role of its kind within our Marketing team, offering an opportunity to build the function from scratch. You will develop our lifecycle marketing playbook and strategy and be empowered to set up the foundational processes, segments, and activities that drive loyalty and advocacy. You will lead a significant shift in how we communicate with customers of all sizes, pioneering our first co-marketing efforts. If you want to define the strategy, not just execute one, this is your role.

💰 Salary Range: £50,000-60,000 depending on experience

🏢 Location: This role is based in central London. Our mandatory in-office days are Wednesdays & Fridays.

As a Lifecycle Marketing Manager, you will be doing:

• Marketing plans: Shape and execute marketing plans across our customer base, from SMB to mid-market to enterprise groups, throughout their lifecycle with Log my Care.
• Campaign management: Oversee campaign strategies, lead efforts, and manage projects from ideation to completion.
• Customer advocacy: Build customer advocacy through face-to-face meetings - sometimes on-site - with our customers and collaborate with them to realise partnership and co-marketing opportunities.
• Lifecycle CRM: Own and optimise customer journeys across all lifecycle stages, from onboarding and adoption to renewal and advocacy, ensuring timely, relevant communications that drive engagement and retention.
• Content creation: Creating customer content in line with brand, copywriting, and design best practices.
• Execution: Ensure successful execution of campaigns across GTM teams, owned marketing channels, and customer touchpoints.
• Performance optimisation: Lead the monitoring, testing, and optimisation of campaign performance for maximum impact towards Log my Care's goals.
• Event marketing: Strategise and oversee events to build customer loyalty and advocacy, including owning and event managing our quarterly customer advisory board get-togethers.
• Refer-a-friend: Drive the adoption and engagement levels of our refer-a-friend program, overseeing marketing plans and ensuring proper execution.
• Team collaboration: Maintain strong relationships with GTM teams and wider stakeholders, ensuring effective processes are in place and followed.

This will be a great opportunity for you if you like:

• Mission-led company: Motivated to make a transformational impact in the lives of vulnerable people.
• Community-building: Growing the Log my Care community across the social care sector.
• Storytelling: Building narratives around partnerships and telling stories - spotting an opportunity for a great case study and co-marketing opportunity.
• Scale-up life: You're comfortable in a rapidly changing environment where the answer is not always clear, working with the resources at hand and delivering high-quality work.

You will have:

• 3+ years of experience in loyalty marketing, community-building, or partnerships marketing.
• A strong track record of success in B2B marketing, preferably within a SaaS or fast-paced tech environment.
• Skill with HubSpot and its suite of functionality: Marketing, Content Reporting, Sales, Automations, and Workflows.
• Excellent data literacy, comfortable working with RevOps and Product Marketing to identify and optimise performance of your programmes and activities.
• Skill with production tools like Figma, Canva and HubSpot to design and distribute your own content.
• Strong task planning and management (e.g., using the likes of Monday.com, Coda).

The Interview process:

1. Submit your Application
2. Exploratory call with Kris (Internal Recruiter) (25 mins)
3. Interview with Stu (Interim Head of Marketing) via Zoom (1 hour)
4. In-person task with Lizzie (Sales & Marketing Director), Chloe (Sr. Content Marketing Manager), Jo (Marketing Manager), Tom (Product Marketing Manager)
5. Final interview with Sam (Co-founder & CEO) to discuss what you might bring to the role and how you might embody our values at LmC (20 minutes).

D&I Statement

Log my Care is committed to being an inclusive and diverse workplace. The excellent work produced by our team would not be possible without bringing together all of our team's different backgrounds, experiences and skills. We treat every employee equally, and fairly regardless of age, disability, gender, marital status, race, religion, or sexual orientation. It is vitally important that each of our team members feels confident, comfortable, and empowered.

Recruitment notice

Note to recruitment agencies: Log my Care is committed to building a long-term approach to our hiring strategy, we are therefore already working in partnership with a selected talent partner. We, therefore, ask you to hold off sending speculative CVs or sales approaches.