Licensing Sales Manager - Party (Fixed-term contract)

Disney; City of Westminster; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading entertainment company in London is seeking a Licensing Sales Manager to lead strategic initiatives for girls' dress-up and party categories. This full-time, fixed-term role focuses on managing licensee relationships, analyzing market trends, and driving innovative product launches. The ideal candidate will bring a strong background in product development and merchandising, along with excellent negotiation and planning skills. Join us to make magic through creativity and celebration!

Benefits

25 days annual leave

Private medical insurance

Free Park Entry

Disney Discounts

Qualifications

• Proven experience in product development, merchandising, or sales.
• Strong understanding of the consumer products industry.
• Ability to build and manage commercial relationships.

Responsibilities

• Lead planning and execution for Hardlines and Party categories.
• Manage key licensee relationships and identify new partners.
• Drive marketing initiatives supporting sell-through and brand integrity.

Skills

Product development

Commercial sales

Analytical mindset

Cross-functional collaboration

Digital marketing

Organizational skills

Tools

MS Office

Job description

Responsibilities

• Partner with the Senior Licensing Sales Manager/Licensing Sales Director to implement long-term strategies for Hardlines and Party, aligning with franchise and category goals.
• Use market trends, consumer insights, and commercial data to shape strategies that grow the girls' dress‑up, apparel, and party business across EMEA.
• Lead the annual operating plan and quarterly forecasting for Hardlines and Party licensees, collaborating with franchise, marketing, product development, and finance teams.
• Manage and grow relationships with licensees in the girls' dress‑up and party space, ensuring strong joint business planning and performance.
• Negotiate regional contracts and ensure alignment with global and local stakeholders.
• Collaborate with creative and product development teams to bring innovative Hardlines and Party products to market, ensuring brand integrity and commercial success.
• Support licensees and retailers with marketing initiatives that drive sell‑through, including digital, social, and in‑store activations.
• Champion Disney's International Labour Standards (ILS) process with suppliers in the Hardlines and Party categories.
• Lead new business development efforts and research to identify scalable opportunities in dress‑up, partywear, and related hardlines.
• Represent the category in market meetings and share best practices across regions.

Qualifications

• Proven experience in product development, merchandising, or commercial sales within girls' dress‑up, hardlines, or party categories.
• Strong understanding of the consumer products industry, ideally with licensing experience.
• Demonstrated ability to build and manage commercial relationships, lead cross‑functional collaboration, and deliver against financial targets.
• Analytical mindset with the ability to translate data into actionable strategies.
• Agile and proactive in identifying new opportunities and adapting to change.
• Proficient in MS Office tools and fluent in English; additional European languages are a plus.
• Strong grasp of digital and retail marketing, with a creative and strategic approach to problem‑solving.
• Excellent planning, organizational, and influencing skills.
• Cultural awareness and sensitivity to local market dynamics across EMEA.

About the role

Are you passionate about bringing Disney magic to life through celebration and creativity? As a Licensing Sales Manager, you'll play a pivotal role in shaping the future of our beloved brands across the EMEA region, with a dedicated focus on girls' dress‑up, apparel, and party categories.

You’ll lead strategic planning and execution for Hardlines and Party, manage key licensee relationships, and identify new partners to drive category growth. Your work will directly influence how Disney is represented in party experiences across the region. This is a full‑time, fixed‑term contract covering parental leave, based in our London Hammersmith office, four days a week.

Benefits

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED (disability & neurodiversity), and TRUST (Mental Health & Wellbeing Group)

Equal Opportunity Statement

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.