Lead Sales Development Representative - EMEA

Cohere; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading AI company based in Greater London is seeking a Lead Sales Development Representative. In this role, you will own pipeline generation for enterprise accounts and design systems to scale the sales development function. You'll collaborate closely with account executives to enhance outreach strategies and optimize processes. Ideal candidates will have 3+ years of B2B technology sales experience, a mastery of cold outreach, and a passion for AI technology. The position offers a chance to make a substantial impact in a rapidly growing company.

Benefits

Open and inclusive culture

Weekly lunch stipend and snacks

Full health and dental benefits

100% Parental Leave top-up for up to 6 months

Remote-flexible work options

6 weeks of vacation

Qualifications

• 3+ years as an SDR in B2B tech with a track record of exceeding quotas.
• Fluency in French or German is preferred.
• Passionate about sales development and AI/enterprise tech.

Responsibilities

• Own pipeline generation and hit/exceed quarterly targets.
• Collaborate with AEs to align on messaging and lead handoffs.
• Optimize outreach through A/B testing and narrative crafting.
• Build scalable systems and track KPIs.
• Adapt tactics for EMEA markets.

Skills

Fluent English

Cold outreach mastery

Collaboration

Data-driven mindset

Tools

CRM tools

Job description

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

Why this role?

Be the foundational architect of Cohere’s EMEA sales development engine. You’ll own pipeline generation for enterprise accounts while designing the systems that will scale our SDR function. This role offers unparalleled impact: drive revenue for a cutting‑edge AI company, collaborate with top‑tier AEs, and write the playbook for the EMEA sales development team as we grow. If you thrive in high‑autonomy roles and want to turn your expertise into a legacy, this is your opportunity.

As a Lead Sales Development Representative, you will:

• Own Pipeline Generation: Consistently hit/exceed quarterly targets through strategic cold outreach to executive buyers in EMEA.

• Collaborate with AEs: Partner with Account Executives to align on ICPs, refine messaging, and ensure seamless lead handoffs.

• Optimize Outreach: A/B test cadences, craft compelling narratives, and leverage tools to maximize response rates.

• Build Scalable Systems: Document processes, track KPIs, and identify opportunities to streamline workflows—laying the groundwork for future SDR teams.

• Regional Expertise: Adapt tactics for EMEA focus markets while maintaining a unified go‑to‑market strategy.

You may be a good fit if you have:

• Speak fluent English (additional fluency in French or German preferred)

• 3+ years as an SDR in B2B tech, with a proven track record of exceeding quotas in EMEA markets.

• Skills:

  • Mastery of cold outreach (phone, email, social) and CRM tools.

  • Data‑driven mindset: Analyze performance metrics to refine strategies.

  • Collaboration: Seamless partnership with AEs and marketing.

• Mindset:

  • Obsessed with sales development—not afraid to roll up your sleeves.

  • Strategic thinker who builds systems while excelling in execution.

  • Passion for AI/enterprise tech.

  • Autonomy and initiative to thrive as an individual contributor with leadership qualities.

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

Full‑Time Employees at Cohere enjoy these Perks:

An open and inclusive culture and work environment

Work closely with a team on the cutting edge of AI research

Weekly lunch stipend, in‑office lunches & snacks

Full health and dental benefits, including a separate budget to take care of your mental health

100% Parental Leave top‑up for up to 6 months

Personal enrichment benefits towards arts and culture, fitness and well‑being, quality time, and workspace improvement

Remote‑flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co‑working stipend

✈️ 6 weeks of vacation (30 working days!)