Lead Professional Brand Marketing, Football

NIKE, Inc.; City of Westminster; On-site; GBP 75,000 - 90,000; Full time

Job summary

A leading sports brand is seeking a Lead Professional Brand Marketing for Football in London. In this role, you will drive brand strategies through innovative campaigns and collaborations with athletes and partners. Responsibilities include executing marketing strategies that resonate with UK consumers, ensuring alignment with global direction, and leading impactful campaigns. Applicants should have a strong background in brand marketing and a passion for football culture, making a significant impact on both local and regional levels.

Qualifications

• Proven track record in brand marketing roles requiring strong cross-functional collaboration.
• Experience in football marketing with a deep understanding of the UK football consumer.
• Experience working with professional athletes, clubs, or federations, managing relationships effectively.

Responsibilities

• Deliver Nike Football's brand impact across the country.
• Lead planning and execution of seasonal brand campaigns.
• Connect Nike's global strategy to local audiences authentically.

Skills

Brand marketing

Cross-functional collaboration

Understanding of UK football consumer

Managing relationships with athletes

Retail marketing knowledge

Proactive mindset

Job description

As Lead Professional Brand Marketing, Football, you will play a pivotal role in driving Nike's football brand strategy across the UK, with a strong focus on London. Based in London, you'll join the UK Country Marketing team, where sport, culture, and community intersect. Your role will bring Nike's football vision to life through strategic campaigns, powerful storytelling, and on-the-ground activations that connect authentically with athletes, consumers, and cultural leaders. You'll adapt global campaigns for maximum local impact, ensuring Nike stands out in one of the world's most passionate football markets. As part of your role, you'll also own the marketing relationship for some of our most high-profile assets within Nike's rich portfolio of professional football partnerships. Who You'll Work With In this role, you'll be part of the broader football brand team and collaborate closely with functional partners across Sports Marketing, Brand Creative, Retail Marketing, Communications, Energy Marketing, and Social Community & Impact. You'll stay closely aligned with the EMEA Football team and, at times, collaborate with the Global Football team to ensure consistency and impact.

You're a forward-thinking brand marketeer with a deep love for football. You know how to turn insights into ideas, and ideas into storytelling that resonates. You thrive in fast-paced, collaborative environments and are ready to drive impact on both local and regional scales.

Qualifications

• Proven track record in brand marketing roles requiring strong cross-functional collaboration.
• Experience in football marketing with a deep understanding of the UK football consumer.
• Experience working with professional athletes, clubs, or federations, with the ability to manage relationships effectively.
• Familiarity with the UK football retail environment, including working with retail partners.
• Demonstrated success in leading projects and aligning teams internally and externally.
• A personal connection to football culture and an understanding of its relevance on and off the pitch.
• A flexible, proactive mindset and comfort working in fast-moving, evolving environments.

Responsibilities

Reporting to the Director of Brand Marketing Football, UK, you'll be responsible for delivering Nike Football's brand impact across the country.

You’ll lead the planning and execution of seasonal brand campaigns, from concept through to activation. You’ll bring energy and precision to product launches, football moments, and the work that keeps Nike Football at the forefront of the game. Your work will connect Nike's global football strategy to local audiences in ways that are authentic, meaningful, and forward-looking. You’ll manage cross-functional alignment, foster key partnerships, and ensure every execution reflects the voice of the UK football consumer while staying true to Nike's broader brand direction.