Lead Generation Manager

Madfish; Remote; GBP 40,000 - 55,000; Full time

Job summary

A dynamic IT outsourcing firm is looking for an Outbound Marketing Manager to expand its client base. The ideal candidate will have at least 3 years of experience in outbound or B2B marketing and strong communication skills. Responsibilities include planning campaigns, managing CRM contacts, and optimizing workflows using AI tools. The role offers remote work, flexible hours, and opportunities for professional growth within a supportive culture.

Benefits

Remote work

Flexible working hours

Regular performance reviews

Mentorship and personal development plan

18 paid vacation days per year

Full accountant and legal support

Qualifications

• 3+ years in outbound or B2B marketing.
• English: B1+ proficiency.
• Experience with segmentation and CRM management.
• Strong skills in copywriting for outreach.
• Proficiency in Google Sheets (formulas, filters, pivot tables).
• Familiarity with AI tools for daily tasks.
• Strong communication and analytical skills.
• Proactivity and eagerness to share new ideas.

Responsibilities

• Plan and run outbound campaigns (email + LinkedIn).
• Segment and manage contacts in the CRM.
• Write copy for outreach sequences.
• Maintain and improve outbound infrastructure.
• Build dashboards and reports to track results.
• Manage contractors for marketing projects.
• Optimize workflows with AI tools.

Skills

Outbound or B2B marketing experience

Copywriting skills

Analytical skills

Proactivity

Communication skills

Familiarity with AI tools

Tools

Google Sheets

CRM management

Job description

About The Role:

Hi there! We are Anyforsoft, an outsourcing IT company that has been helping clients from Europe and US build scalable systems in domains such as EdTech, eCommerce, media and more for over 10 years.

We’re currently looking for a proactive and result-oriented Outbound Marketing Manager who will help us expand our client base and build strong relationships with customers. If you are familiar with cutting-edge marketing tools (including AI-powered solutions), have strong analytical thinking, can anticipate clients’ needs and pain points, and communicate effectively, we would love to have you in our team.

What You’ll Do:

• Plan and run outbound campaigns (email + LinkedIn).
• Segment and manage contacts in the CRM.
• Write copy for outreach sequences.
• Maintain and improve outbound infrastructure.
• Build dashboards and reports to track results.
• Manage contractors for marketing projects.
• Optimize workflows with AI tools.

What We Expect:

• 3+ years in outbound or B2B marketing.
• English: B1+.
• Experience with segmentation and CRM management.
• Strong skills in copywriting for outreach.
• Google Sheets skills (formulas, filters, pivot tables).
• Familiarity with AI tools for daily tasks.
• Strong communication and analytical skills.
• Proactivity, eagerness to share new ideas, and a continuous drive to improve processes.

What We Offer:

• Remote work, flexible working hours.
• A supportive, open-minded culture that encourages initiative and professional growth.
• Regular performance reviews and transparent feedback.
• Mentorship, clear goals, personal development plan with real opportunities for career growth.
• 18 paid vacation days per year.
• Full accountant and legal support.
• Ethical outreach only. No spam techniques, just target and relevant communication.
• Close cooperation between sales and marketing specialists. No separation between Marketing, Sales and Account Management.
• Are you interested?
• Submit your application!