Integrated Planning Lead (Media and Digital Marketing)

Karo Group, Inc.; Maidenhead; On-site; GBP 60,000 - 80,000; Full time

Job summary

A dynamic personal-care retail company in Maidenhead is seeking an Integrated Planning Lead to spearhead their media and digital marketing initiatives. In this pivotal role, you will oversee the planning and execution of campaigns, collaborating with teams across multiple markets. Ideal candidates have experience in FMCG or retail and a proven track record in media planning and digital marketing strategies. The role offers international exposure and substantial growth opportunities within an agile environment.

Benefits

Competitive salary

Flexible schedule

Growth opportunities

Positive work environment

Qualifications

• Experience in FMCG, retail, healthcare, or other fast-paced, consumer-facing industries.
• Proven track record in media planning, digital marketing strategy, or integrated campaign management.
• Strong understanding of paid media channels and how they work together.
• Excellent stakeholder management and communication skills.
• Analytical mindset to translate performance data into action.
• Comfortable navigating ambiguity in a high-growth company.

Responsibilities

• Own and drive end-to-end planning of paid media and digital marketing campaigns.
• Partner with brand teams to align media strategies with commercial priorities.
• Collaborate with external agencies and internal stakeholders for cross-channel campaigns.
• Ensure consumer-centric media approach through audience insights.
• Track KPIs and develop data-informed recommendations for campaign performance.
• Foster a test-and-learn culture.

Job description

Overview

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Role

Join us at Karo Healthcare on our exciting journey. We\u2019re currently looking for an Integrated Planning Lead (Media and Digital Marketing) for our office in Maidenhead.

What’s in it for you?

• Impact, agility, and ownership. You’ll lead the planning and orchestration of digital and media initiatives across multiple markets.
• International exposure. Collaborate with cross-functional teams across the UK, Nordics, DACH, and the US.
• Growth-driven culture. We’re scaling fast—this is your chance to shape how we connect with millions of consumers globally.
• Real responsibility. You won’t just plan—you’ll lead and influence at both strategic and executional levels.

What you’ll be doing

As our Integrated Planning Lead, you’ll be at the heart of our media and digital marketing transformation:

• Own and drive end-to-end planning of paid media and digital marketing campaigns across brands and regions.
• Partner with local and central brand teams to align media strategies with commercial priorities and market dynamics.
• Collaborate closely with external agencies and internal stakeholders to optimize cross-channel campaigns (TV, digital, social, performance, etc.).
• Ensure a consumer-centric media approach through audience insights, channel strategies, and measurement frameworks.
• Track KPIs and develop data-informed recommendations for campaign performance and media investments.
• Foster a test-and-learn culture—from A/B experiments to creative innovation.

Qualifications

• Experience in FMCG, retail, healthcare, or other fast-paced, consumer-facing industries.
• Proven track record in media planning, digital marketing strategy, or integrated campaign management—in-house or agency side.
• Strong understanding of paid media channels (programmatic, social, TV, influencer, search, etc.) and how they work together.
• Excellent stakeholder management and communication skills—you thrive in matrixed, cross-market environments.
• Analytical mindset, you can translate performance data into action.
• Comfortable navigating ambiguity and owning outcomes in a high-growth company.

Benefits

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule and life work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a dynamic, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.