Insurance Marketing Specialist

Get Staffed Online Recruitment Limited; Heald Green; On-site; GBP 40,000 - 60,000; Full time

Job summary

An innovative recruitment agency is seeking a Marketing Lead to drive their marketing strategy in the insurance and financial services sectors. This role involves creating compelling digital content, managing campaigns, and ensuring compliance with regulatory standards. The ideal candidate will have a strong background in marketing within these industries, with skills in CRM, digital marketing, and a knack for collaborating across teams. Join them to shape the future of marketing and contribute to their ambitious growth agenda for 2026.

Benefits

Professional development opportunities

Collaborative work environment

Impactful role in a forward-thinking collective

Qualifications

• Proven expertise in marketing within insurance or financial services with hands-on experience.
• Strong track record of developing and executing marketing strategies.
• Understanding of FCA regulations, Consumer Duty, and Financial Promotions standards.

Responsibilities

• Develop and execute marketing plans supporting business growth.
• Manage digital marketing campaigns including SEO/SEM.
• Produce content to enhance Broker relationships and engagement.
• Collaborate on lead generation and CRM strategies.
• Organize events, ensuring consistent branding and messaging.

Skills

CRM expertise

Digital marketing

Campaign management

Analytical skills

Social media strategy

Education

Level 5 Diploma in Marketing or Marketing Degree

Tools

Microsoft applications

CRM platforms

Canva

WordPress

Job description

Overview

Are you a dynamic, creative Marketer eager to make a difference in the insurance and financial services industry? Do you have proven expertise in delivering innovative campaigns, shaping strategies, and driving brand growth? If so, this is the opportunity you've been waiting for!

Our client is an independent Collective made up of financial and legal insurance, motor insurance, and support services companies. Together, they're shaping the future of specialist insurance products, legal expense solutions, and customer claims handling, and they're looking for a Marketing Lead to help them accelerate growth across their business divisions.

About the Role

As Marketing Specialist, you'll take full ownership of their marketing function, driving strategy, campaigns, and initiatives that amplify the brand's presence in competitive markets. From crafting compelling digital content to managing lead generation campaigns, you'll help them shape their message, engage their Brokers, intermediaries, and clients, and support their 2026 expansion plans.

This is your chance to work at the heart of innovation, helping to foster relationships and deliver tailored solutions in the motor, legal expense, and financial services sectors. You'll directly contribute to strengthening Broker partnerships and delivering measurable outcomes, ensuring compliance with Consumer Duty and FCA requirements at all times.

Responsibilities

• Strategic Leadership: Develop and execute short and long-term marketing plans, supporting the group's vision for sustainable business growth.
• Digital Transformation: Manage social media strategy, SEO/SEM campaigns, and website optimisation using WordPress, employing analytics to improve ROI and user engagement.
• Content Creation: Produce high-quality blogs, case studies, videos, and thought-leadership pieces to support Broker relationships and client engagement.
• Lead Generation: Collaborate with business development and client teams to enhance sales support, implement CRM strategies, and drive impactful campaigns.
• Brand Engagement: Coordinate industry events, awards submissions, and webinars, ensuring consistent messaging and brand positioning at every touchpoint.
• Compliance and Governance: Work with Compliance to ensure all marketing activities align with FCA guidelines and Consumer Duty principles.
• Performance Insight: Monitor campaign KPIs, reporting on marketing impact and recommending improvements.

About You

Our client is looking for someone who is:

• A Proven Marketer: You have a strong track record in marketing within insurance or financial services, with hands-on experience in CRM, digital marketing, and campaign management.
• Collaborative and Strategic: You thrive when working across teams, influencing senior stakeholders, and aligning marketing with business development objectives.
• Regulation-Savvy: You understand FCA regulations, Consumer Duty, and Financial Promotions standards, and can ensure compliance at every stage.
• Tech-Smart: Advanced skills in Microsoft applications, CRM platforms, and design tools like Canva come naturally to you.
• Creative and Analytical: You balance innovation with data-driven decision-making, optimising marketing for real results.

Qualifications Required

• Level 5 Diploma in Marketing (e.g. CIM, ILM) or Marketing Degree.
• Proven CPD in Marketing within Financial Services.

Why Join Our Client?

You'll join a forward-thinking collective built on collaboration, innovation, and excellence. Working alongside leading insurance and financial services brands, you'll play a key role in shaping their marketing strategy and driving their ambitious growth agenda for 2026 and beyond.

They believe in empowering individuals, fostering professional development, and creating a culture where ideas thrive and outcomes matter. If you're ready to lead from the front, amplify brand impact, and shape the future of marketing across their business, this is the place for you.