Instructional Design Lead

WPP; City Of London; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A leading marketing company in London seeks a Lead Instructional Designer to architect innovative and effective learning solutions tailored for an AI-powered environment. The ideal candidate will bring extensive experience in Instructional Design and be proficient in developing learning materials and assessments. This role offers the chance to impact 100,000 employees globally and foster continuous improvement in digital marketing education.

Benefits

Challenging and stimulating work

Passionate and inspired people

Scale and opportunity for creative projects

Qualifications

• Extensive experience in Instructional Design and large-scale enterprise tech rollouts.
• Proficiency with authoring tools and integrating learning into workflows.
• Exceptional content development and visual design skills.

Responsibilities

• Design dynamic learning solutions and enhance Employee and Client Experience.
• Collaborate with designers for seamless platform adoption.
• Measure learning effectiveness using data for continuous optimization.

Skills

Instructional Design

Performance Consulting

Adult Learning Principles

Content Development

Analytical Skills

Tools

LMS/LXP

Authoring Tools

Job description

Overview

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We\'re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

We\'re Hiring: Lead Instructional Designer, AI Transformation at WPP!

Are you a visionary Instructional Designer ready to shape the future of learning in an AI-powered world? WPP, the world\'s largest marketing company, is undergoing an AI-enabled transformation. Our Open Change and Enablement team empowers 100,000+ employees globally with cutting-edge tech and processes, driving digital evolution and continuous improvement.

Why this role is critical: As our Lead Instructional Designer, you\'ll architect a learning revolution. You\'ll design highly effective, behaviourally informed learning experiences that drive platform fluency, embed new AI ways of working, and foster continuous improvement across our global network, focusing on our Agentic E2E vision.

What you\'ll be doing:

You'll leverage learning science to design and deliver transformative experiences for our new AI-enabled marketing platform. This includes:

Designing Performance-Driven Learning Ecosystems: Lead end-to-end design of dynamic, just-in-time learning solutions, integrating into workflows to enhance Employee and Client Experience. Develop micro-learnings, performance support, and adaptive e-learning for rapid upskilling.

Driving Strategic Collaboration: Partner with Behavioural and Service Designers to integrate motivational strategies and ensure seamless platform adoption, making learning an invisible part of the workflow.

Championing Learning Excellence & Mentorship: Mentor Senior Learning Designers and establish rigorous quality standards for content, aligning with our vision for platform fluency.

Measuring Impact & Optimising: Evaluate learning effectiveness through robust assessment, focusing on performance outcomes and skill gap reduction, using data for continuous optimization.

What you\'ll bring:

• Extensive experience in Instructional Design, Performance Consulting, or Instructional Architecture, with a proven track record in large-scale enterprise tech rollouts or organizational transformations.
• Proficiency with authoring tools, LMS/LXP, and integrating learning into workflow tools.
• Comprehensive expertise in adult learning principles, performance support, and instructional design models for global enterprise change, focusing on just-in-time and workflow learning.
• Exceptional content development, writing, editing, and visual design skills for compelling, accessible, and highly effective learning materials.
• Proven ability to translate complex technical information (AI ways of working, Agentic E2E vision) into clear, engaging learning experiences.
• Strong analytical skills to leverage learning analytics, performance data, and research findings for design and skill needs.

Who you are:

• Open: Inclusive, collaborative, and open-minded to new ideas and ways of working.
• Optimistic: Believe in the power of creativity, technology, and talent to create brighter futures.
• Extraordinary: Stronger together, a creative leader and pioneer, delivering extraordinary every day.

What we\'ll give you:

• Passionate, inspired people: A culture where you can do extraordinary work.
• Scale and opportunity: The chance to create, influence, and complete projects at an unparalleled industry scale.
• Challenging and stimulating work: Unique projects and the opportunity to join a group of creative problem solvers.

#LI-Onsite

We believe the best work happens when we\'re together, fostering creativity, collaboration, and connection. That\'s why we\’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Equal Opportunity & Application Details

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We are an equal opportunity employer. We do not discriminate on the basis of race, gender, age, religion, or any other characteristic protected by law.