Influencer Marketing Manager

Antal International; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A major e-commerce company in London is seeking an Influencer Marketing Manager to lead their global influencer strategy across key campaigns. This role focuses on driving awareness and conversion through creator collaborations while managing compliance. The ideal candidate will have over 5 years of experience in influencer marketing, with a strong knowledge of social media ecosystems. This position requires being in the London office 5 days a week with generous remuneration on offer.

Qualifications

• 5+ years in influencer marketing, ideally in e-commerce or consumer brands.
• Strong knowledge of UK and European creator ecosystems across Instagram, TikTok, and YouTube.
• Proven success in large-scale or cross-market campaigns.

Responsibilities

• Lead the end-to-end strategy and execution of global influencer campaigns.
• Collaborate closely with the brand marketing team to support co-branded influencer content.
• Oversee influencer sourcing, contract negotiation, and performance tracking.

Skills

Influencer marketing

Campaign management

Social media strategy

Collaboration

Job description

A major Chinese owned e-commerce site has an exciting opportunity for an Influencer Marketing Manager to lead their global influencer strategy across multiple key campaigns, including major shopping festivals, seasonal marketing moments, and ongoing content partnerships.

This role will be instrumental in driving both awareness and conversion through creator collaborations, while managing internal governance and compliance.

Key Responsibilities

• Lead the end-to-end strategy and execution of global influencer campaigns (across UK, Europe, and international markets)
• Collaborate closely with our brand marketing team to support co-branded and product-focused influencer content
• Own the planning and implementation of influencer campaigns for high-impact promotions and hot-topic moments
• Oversee influencer sourcing, contract negotiation, campaign briefing, content approval, and performance tracking
• Build and maintain a qualified influencer database (including KOLs and long-tail creators)
• Work cross-functionally with content, legal, and data teams to ensure risk control and compliance

Qualifications & Requirements

• 5+ years in influencer marketing, ideally in e-commerce or consumer brands
• Strong knowledge of UK and European creator ecosystems across Instagram, TikTok, and YouTube
• Proven success in large-scale or cross-market campaigns
• Native English or professional fluency; Mandarin is a strong plus
• Highly organised, performance-driven, with strong creative sensibility

This is a London based role in the office 5 days per week with generous renumeration on offer

Influencer Marketing Manager • London, United Kingdom