Influencer Manager

Walt Disney Studios; Greater London; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A leading global entertainment company is seeking an Influencer Manager to develop and execute innovative influencer campaigns for Disney+. This office-based role in London involves collaborating with cross-functional teams to enhance audience engagement and cultural relevance. The ideal candidate has expertise in both gifted and paid influencer spaces and a passion for storytelling through social media. This position offers a competitive benefits package, including 25 days of annual leave and private medical insurance.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent maternity & paternity leave

Business Resource Groups

Qualifications

• Demonstrated experience in managing influencer campaigns.
• Strong understanding of social media platforms and cultural trends.
• Experience working with diverse teams in complex environments.

Responsibilities

• Lead and execute influencer campaigns for Disney+.
• Develop long-term content strategies to enhance engagement.
• Collaborate with multiple teams to integrate influencer initiatives.

Skills

Creative strategy

Social media fluency

Campaign management

Analytical skills

Influencer relationship management

Job description

Job Summary

Be you, be here, be part of the story!

At The Walt Disney Company, magic is more than just a word; it's a way of life. For a century, we've been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we're dedicated to creating magic that knows no bounds.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).

*Please note that this role will require occasional early morning / late night working hours, as well as travel, depending on team need.

Disney are looking for a culturally attuned, highly organised and creative Influencer Manager to join our team to help lead standout influencer campaigns for Disney+. Sitting within the regional Disney+ social and PR team, this role supports the Senior Social Media Manager and Director of Comms and Social in executing a holistic earned creator strategy that drives buzz, builds advocacy, and elevates our range of titles across both the UK and EMEA.

You will lead the influencer strategy at Disney+ ensuring it is fully integrated across multiple teams (Marketing, PR & Comms, Partnerships) whilst empowering a high-performing Influencer Supervisor to deliver bold, innovative creator content and standout activations that drive cultural relevance and audience engagement.

This is a strategic and creative role focused on developing our long-term content strategy to grow our ambassador programme, whilst leading broader influencer activations that will expand our creator network and deepen audience engagement.

We want a candidate who can spearhead bold, platform native ideas that elevate our content and brand in the social space and has expertise operating in both the gifted and paid influencer space. The chosen candidate will be the driving force behind exclusive influencer events, activations, premieres, junkets, press trips and creative production concepts to support an incredible content slate in 2026. Using industry best practices and innovative strategies, this candidate is tasked with developing and delivering engaging and impactful creator content at scale.

The Influencer Manager will be joining a team that's passionate about what we do. We approach our work with a positive mindset with creative approaches to problem-solving, no matter the task. We support each other to do the same. We're respectful of each other and are individually committed to each fostering a team that is trusting, transparent and inclusive. We are committed to excellence at all levels and are always looking to improve. We know that our roles can require resilience, and we support each other to flourish.

The opportunity for you

• The chance to shape innovative and creative influencer campaigns and activations for some of the biggest TV shows on the planet across owned, earned and paid channels- from UK Originals such as Rivals and A Thousand Blows, to tentpole US shows such as Ryan's Murphy's All's Fair and the return of Percy Jackson, to some of our most beloved long running series such as Grey's Anatomy and Modern Family.
• Lead execution of the Influencer strategy at Disney+, ensuring seamless integration across marketing, comms and performance teams to drive a unified, strategic approach to priority title promotion.
• Empower and manage an Influencer Supervisor to deliver bold, innovative creator content and standout activations.
• Vet and onboard new creators and agencies as needed, ensuring alignment with brand values and campaign goals.
• Set benchmarks for success and define what success looks like in influencer marketing.
• Track campaign KPIs and engagement metrics, providing insights and recommendations to help inform future campaigns. Contribute to post-campaign analysis and stakeholder reporting.
• Provide strategic counsel to local EMEA markets, sharing campaign learnings and developing best practice playbooks to support regional execution.
• Curate high-impact invite lists for events, ensuring creators are central to the experience and storytelling.
• Act as a thought leader within the business, educating internal stakeholders on the evolving creator economy.
• Build and nurture a diverse, inclusive, and culturally attuned creator network, with a focus on emerging talent.
• Manage agency and creator relationships, nurturing long standing bonds that strengthen love for the brand.
• Demonstrate sound judgment and a strong moral compass when reviewing influencer content, ensuring all activations align with Disney+ values, guardrails and uphold brand integrity across platforms.

The experience you will have

• You thrive in complex, matrixed environments, confidently navigating established processes while collaborating cross-functionally with agencies, creative teams, and senior stakeholders to deliver seamless execution.
• Briefing influencer agencies is second nature, you combine data-driven insight with a nuanced, human approach, tailoring strategies to fit creators rather than defaulting to one‑size‑fits‑all.
• You champion a test‑and‑learn approach, leveraging analytics and KPI frameworks to trial new strategies, refine performance, and fuel ongoing innovation.
• You bring a robust understanding of industry standards and legal frameworks governing influencer marketing, ensuring all activations are compliant, brand‑safe, and reputationally sound.
• You live and breathe social, are fluent across platforms including TikTok, Instagram, YouTube, Facebook and X, with a sharp eye for emerging talent, platform shifts, and are plugged in to cultural trends that shape the creator economy.
• You're able to manage multiple campaigns and stakeholders all at once with clarity and a sense of calm.
• Your black book of creators, agents, and agencies is second to none, built on trusted relationships and a deep understanding of the influencer landscape across entertainment, lifestyle, and pop culture.
• You boast a collaborative mindset and proactive can‑do approach to problem‑solving.
• You're passionate about great television across genres, and channel that curiosity into your work, always seeking fresh angles, new voices, and creative ways to spark conversation.
• Experience within a streaming service, broadcaster, or entertainment brand is a strong advantage, bringing valuable context to campaign development and audience engagement.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort food and beverages and ticketing
• Excellent maternity & paternity leave
• Business Resource Groups - Women @ Disney, Diversity @ Disney, Pride @ Disney etc.

About The Walt Disney Company (EMEA)

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world‑class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited , which is part of a business we call The Walt Disney Company (EMEA) .

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.