Individual Giving Manager

The Children's Trust; Tadworth; On-site; GBP 40,000 - 50,000; Full time

Job summary

A prominent charity organization in Tadworth is seeking an Individual Giving Manager to lead fundraising efforts through diverse strategies across digital and print channels. Responsibilities include managing multi-channel campaigns, enhancing supporter journeys, and building strong relationships with donors. This role also involves developing marketing plans focused on legacy giving and reporting campaign outcomes. The organization offers a rewarding work environment and a comprehensive benefits package.

Benefits

Flexible benefits platform

On-site nursery

Enhanced Maternity and Paternity Pay

Additional leave for long service

Qualifications

• Proven experience in fundraising across digital and print.
• Ability to manage and deliver multi-channel campaigns.
• Experience in developing supporter journeys.

Responsibilities

• Manage impactful supporter campaigns across multiple channels.
• Implement medium to long-term fundraising strategies.
• Provide updates on campaign performance and analytics.
• Develop legacy marketing plans and manage donor relations.
• Build relationships with mid-value donors for increased support.

Skills

Fundraising techniques

Marketing judgement

Data analysis

Campaign management

Relationship building

Job description

As an Individual Giving Manager, your role will have overall responsibility for the operational delivery of the Individual Giving strategy. You will use proven fundraising techniques across print and digital to grow and diversify our programme, engaging with both new and existing audiences to support our work with children with brain injury and neurodisability. You will also be responsible for developing and implementing legacy marketing plans, utilising channels including direct marketing, digital and events. Alongside this, your role will focus on our mid value programme, producing and developing campaigns and stewardship plans aimed specifically for this audience. The Individual Giving team are a small and ambitious team who sit within Public Fundraising and form part of a wider Fundraising and Communications directorate. The team is responsible for generating around £1m in income a year, through recruiting new donors and building relationships with existing donors, including legacies and mid value supporters. We have ambitious plans for growth and, as part of a supporter marketing remit, are developing more holistic relationships with our supporter base. Reporting to the Senior Individual Giving Manager, you will take overall responsibility for planning, managing and delivering innovative and impactful supporter campaigns across a range of channels. With the ability to resolve everyday challenges and obstacles independently, you will be expected to deliver a range of Direct Marketing fundraising campaigns through the full creative process, from briefing to concept, through to final delivery, as well as reviewing results and making recommendations. You will also be responsible for developing and implementing legacy marketing plans, utilising channels including direct marketing, digital and events. Alongside this, your role will focus on our mid value programme and producing and developing campaigns and stewardship plans aimed specifically for this audience.
Interview Date: 17 December 2025.

Responsibilities

• Plan, manage and deliver innovative and impactful supporter campaigns across a range of channels, including donor development, supporter acquisition and prize-led fundraising activities.
• Support the Senior Individual Giving Manager in setting budgets and achieving income targets outlined in annual plans.
• Produce, take ownership of and implement medium to long‑term product strategies for elements of the development and/or acquisition programmes, delivering all associated campaign activities, assessing performance against response and income targets, and managing these on an ongoing basis to meet or exceed targets.
• Produce clear and succinct briefs to agencies, suppliers and internal stakeholders.
• Use marketing judgement to proof, edit and develop compelling creative, and make sound decisions on proposals and testing plans.
• Work closely with the Data Manager, as well as Supporter Care, Communications, Events and Partnerships Fundraising to carefully deliver campaigns and evaluations.
• Continually test and learn across campaigns to improve performance, consistently looking to improve ROI and lifetime value across the programme.
• Manage contract and campaign agreements with external agencies, ensuring activities are delivered in a compliant way, adhering to GDPR and fundraising regulation including the Code of Fundraising Practice.

Managing supporter journeys

• Develop effective welcome and supporter journeys to minimise attrition and increase the average lifetime value of donors.
• Ensure that new supporters are thanked and welcomed appropriately, with an emphasis on testing early‑stage engagement.
• Support the creation and testing of an integrated supporter journey programme that is segment‑ and channel‑based, in collaboration with colleagues across the wider Fundraising department.

Reporting and analysis

• Closely monitor campaign results and provide updates on performance.
• Produce post‑campaign analysis reports.
• Work with the Data Manager to develop and update existing reporting mechanisms.
• Make recommendations to improve the performance of future campaigns based on evidence and data.

Legacy marketing and administration

• Develop and implement legacy marketing plans utilising channels including direct marketing, digital and events.
• Liaise with the wider Public Fundraising team to brief speakers and identify new speakers or “Legacy Ambassadors” to help promote legacy fundraising at key events.
• Build one‑to‑one relationships with potential legacy donors, including taking them on tours of The Children’s Trust to showcase our service provision.
• Manage legacy administration, including liaison with solicitors, executors, other charities (who are benefitting from the same estate) and family members.

Mid value programme

• Work with the Senior Individual Giving Manager to develop and implement the mid‑value donor fundraising strategy.
• Build and steward relationships with our mid‑value donors, developing relationships that inspire donors and support them towards making significant gifts to The Children’s Trust and encouraging long‑term support.
• Identify and develop mid‑value prospects, as well as potential major donor prospects from within the mid‑value cohort for stewardship by the Philanthropy team.
• Collaborate with colleagues to build appropriate supporter journeys for mid‑value prospects and donors.
• Consider innovative ways of engaging mid‑value donors and prospects, such as targeted communications and events.

Developing insight, product development, competitor analysis and industry perspective

• Use existing research and insight, and where appropriate, undertake and commission new projects to derive new or further insight and analysis.
• Identify, research and develop new products, creative ideas and fundraising initiatives.
• Keep up to date with industry developments and act upon direct and digital marketing trends and statistics.

About the Charity

The Children’s Trust is the UK’s leading charity for children with acquired brain injury, providing expert rehabilitation, education, therapy and care at our national specialist centre in Tadworth, and to children and their families across the UK, via our Brain Injury Community Service.

Benefits

The work we do is highly rewarding, and in addition to an attractive salary, we offer a valuable range of benefits on our staff flexible benefits platform, on‑site nursery, free eye tests, enhanced Maternity and Paternity Pay, time‑out days for those experiencing menopause symptoms and time off for gender reassignment. We also offer additional annual leave days for those with long service, with entitlements ranging from 35 to 41 days (including bank holidays) depending on your length of service. Other benefits include free on‑site parking; a staff shuttle service from Epsom and Sutton train stations to Tadworth Court; subsidised cafeteria; on‑site staff accommodation (subject to availability); the ability to retain your NHS pension (where applicable), Teacher’s pension (where applicable) or the opportunity to join an alternative scheme; and the opportunity to develop your career in a supportive and collaborative environment.

Legal Requirements

Many roles at The Children’s Trust are exempt from the provisions of Section 4 (2) of the Rehabilitation of Offenders Act 1974, by virtue of the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (as amended in 2013 and 2020) and as such, are subject to an Enhanced DBS check. Successful applicants will be required to complete an Enhanced Disclosure & Barring Service (DBS) check, which will disclose all unspent convictions and adult cautions and any spent convictions or adult cautions that would not be protected. The exceptions to this are our retail roles within The Children’s Trust shops, which are subject to Basic DBS checks which will disclose unspent convictions or adult cautions.