Hybrid: Student Recruitment Marketing Manager

Robert Gordon University; Aberdeen City; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A prominent higher education institution in the UK is seeking a Student Recruitment Marketing Manager to develop and implement marketing strategies that promote their courses and drive applications. The ideal candidate will have extensive experience in B2C campaign development in the education sector. Dynamic marketing professionals with a strong understanding of budget management and market insights are encouraged to apply. This role offers flexible working arrangements and a generous benefits package.

Benefits

Generous pension scheme

46 days annual leave

Onsite nursery

Sports centre access

Voluntary health benefits

Voluntary travel benefits

Qualifications

• Significant work experience in a marketing role.
• Demonstrable experience in education marketing managing significant campaigns.
• Experience creating effective digital and traditional marketing collateral.

Responsibilities

• Develop and implement marketing strategies to promote courses.
• Collaborate with media buyers to optimize campaign spending.
• Ensure alignment of advertising with university brand identity.

Skills

B2C campaign development

Digital marketing expertise

Budget management

Market intelligence analysis

Education

First Degree in Marketing or related discipline

Tools

Media buying platforms

Design software

Job description

A prominent higher education institution in the UK is seeking a Student Recruitment Marketing Manager to develop and implement marketing strategies that promote their courses and drive applications. The ideal candidate will have extensive experience in B2C campaign development in the education sector. Dynamic marketing professionals with a strong understanding of budget management and market insights are encouraged to apply. This role offers flexible working arrangements and a generous benefits package.