Hybrid Senior Marketing Manager: Regional GTM & Growth

Spectrum IT Recruitment; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment agency is seeking a Senior Marketing Manager to define and execute go-to-market strategies in the UK. You will manage regional marketing initiatives, oversee product launches, and support sales teams with strategic insights. The ideal candidate will have advanced marketing planning skills, strong communication capabilities, and the ability to engage senior stakeholders. This role offers a hybrid working model, combining strategic planning and hands-on execution.

Responsibilities

• Own and execute regional marketing strategies aligned with global portfolio and corporate objectives.
• Oversee designated regions, products, or services within the broader marketing strategy.
• Manage the development, delivery, and optimization of marketing initiatives.
• Drive successful product launches and regional market entry strategies.
• Translate product features and benefits into clear, customer-focused messaging.
• Equip regional sales teams with tools and insights to build pipeline and close deals.
• Support adoption and expansion of company solutions across regional markets.
• Track, analyse, and report on marketing performance metrics.
• Use data-driven insights for continuous improvements.
• Identify and manage stakeholders up to senior executive level.

Skills

Advanced marketing planning and execution

Data collection, analysis, and insight generation

Stakeholder relationship and expectation management

Project strategy creation and alignment

Customer and market analysis

Strong verbal and written communication skills

Reporting and performance review

Business acumen and entrepreneurial mindset

Proficiency with standard business and marketing software tools

Job description

A leading recruitment agency is seeking a Senior Marketing Manager to define and execute go-to-market strategies in the UK. You will manage regional marketing initiatives, oversee product launches, and support sales teams with strategic insights. The ideal candidate will have advanced marketing planning skills, strong communication capabilities, and the ability to engage senior stakeholders. This role offers a hybrid working model, combining strategic planning and hands-on execution.