Hybrid Brand Manager – Major UK Beverage Brand

Carlsberg Britvic; Dacorum; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global beverage company is seeking a Brand Manager for Pepsi to drive brand initiatives in a collaborative and innovative environment. As part of the Carbonates team, you will manage seasonal campaigns, collaborate with external partners, and optimize brand performance. The ideal candidate has extensive FMCG experience, strong leadership abilities, and a passion for building effective brand strategies. This role offers a hybrid working model with competitive salary and comprehensive benefits.

Benefits

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Generous holiday

High street discounts

Qualifications

• Experience in FMCG brand management at a significant scale.
• Ability to manage budgets and P&L accountability.
• Comfortable working in complex, matrix organizations.

Responsibilities

• Lead projects for seasonal campaigns and flavour development.
• Represent the brand in commercial meetings.
• Collaborate on Activation Toolkits with PepsiCo.
• Deliver the annual operating plan and budget.
• Analyze brand performance and recommend changes.

Skills

Brand leadership experience

Collaboration

Managing brand performance

Influencing stakeholders

Creativity in brand strategy

Job description

A leading global beverage company is seeking a Brand Manager for Pepsi to drive brand initiatives in a collaborative and innovative environment. As part of the Carbonates team, you will manage seasonal campaigns, collaborate with external partners, and optimize brand performance. The ideal candidate has extensive FMCG experience, strong leadership abilities, and a passion for building effective brand strategies. This role offers a hybrid working model with competitive salary and comprehensive benefits.