Hybrid B2B SaaS Demand Gen Lead - Growth & Revenue

Skillcast; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A SaaS compliance training company is seeking a Demand Generation Manager to grow its self-serve e-learning platform for small businesses. This role requires a performance-driven marketer with over 7 years of B2B demand generation experience, particularly in SaaS. The successful candidate will drive marketing campaigns across multiple channels and collaborate closely with various teams to optimize lead generation. Hybrid work options are offered along with a competitive salary and benefits including health care and pension contributions.

Benefits

28 days holiday plus Bank Holidays

Contributory Pension

Life Assurance

Health Care Plan upon completion of probation

Competitive salary

Qualifications

• 7+ years of B2B demand generation experience, ideally in SaaS products for small businesses.
• 10+ years of overall experience in marketing roles.
• Proven track record of delivering measurable pipeline and revenue impact.
• Experience with marketing automation & CRM systems.

Responsibilities

• Design and execute multi-channel demand generation campaigns.
• Optimize HubSpot workflows and nurture paths.
• Run A/B tests and experiments to improve conversion rates.
• Collaborate with Sales to prioritize high-intent leads.

Skills

B2B demand generation

Marketing automation

Data-driven marketing

Campaign management

Collaboration

Creative problem solving

Tools

HubSpot

Google Analytics 4 (GA4)

Job description

A SaaS compliance training company is seeking a Demand Generation Manager to grow its self-serve e-learning platform for small businesses. This role requires a performance-driven marketer with over 7 years of B2B demand generation experience, particularly in SaaS. The successful candidate will drive marketing campaigns across multiple channels and collaborate closely with various teams to optimize lead generation. Hybrid work options are offered along with a competitive salary and benefits including health care and pension contributions.