Hotel Director of Sales and Marketing - Chester

Valor Hospitality; Chester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading hotel chain in Chester is seeking a Hotel Director of Sales and Marketing to drive revenue by selling all aspects of the hotel. Key responsibilities include developing a sales plan, collaborating with the revenue team, securing new business, and managing relationships with key accounts. Candidates should be proficient in Salesforce, Microsoft Office, and digital marketing. This role offers numerous employee benefits and opportunities for professional development.

Benefits

Exclusive discounts for employees

Team member rates at UK hotels

50% discount for dining

Free meals while on duty

Access to high-street discounts

Cycle to Work Scheme savings

Qualifications

• Proficiency in Salesforce CRM and Microsoft Office.
• Experience with social media and digital marketing channels.

Responsibilities

• Develop and own the sales and marketing plan.
• Collaborate with the revenue team to maximize revenue.
• Research competitor properties for market intelligence.
• Secure new and repeat business across market segments.

Skills

Salesforce CRM

Microsoft Office

Digital Marketing Channels

Social Media

Job description

Overview

Hotel Director of Sales and Marketing - Chester Director Sales and Marketing - Doubletree by Hilton Chester In this role, you will drive revenue by effectively selling all aspects of the hotel within the local and national marketplace. You will support the delivery of the hotel sales and revenue budget by increasing the share and profitability of existing accounts and securing new business across all market segments. Surrounded by 12 acres of landscaped grounds, our hotel is an 18th century manor house, three miles from the heart of historic Chester. This is a fantastic hotel with meeting rooms and conference facilities for both corporate and social events, strong wedding business, recently refurbished bedrooms and large spa and gym. You will focus on corporate and social meetings & events, and social banqueting, wedding and spa business implementing targeted sales and marketing activities such as direct selling, promotions, and digital campaigns.

Responsibilities

• Develop and own the sales and marketing plan that aligns with the hotel's objectives, outlining actions and strategies to support the hotel's positioning in the marketplace.
• Collaborate with the hotel revenue team, supported by the General Manager and Area Sales Director, to devise strategies to retain and grow the business and maximize revenue.
• Continuously research competitor properties to obtain market and rate intelligence, understand business trends, and identify potential business to target.
• Support the preparation of the annual budgets and take ownership of driving and delivering agreed strategies in line with the hotel sales and marketing plan.
• Actively seek, identify, secure, and contract new and repeat business across all market segments, with a focus on corporate, meetings and events, and banqueting segments.
• Manage and penetrate new accounts to secure business and increase market share.
• Establish and manage relationships with Brand Key Account Directors/Managers to maximize revenue opportunities from key national accounts.
• Utilize Brand sales initiatives and tools to maximize benefits to the hotel.
• Prepare account development plans for the hotel's key accounts to ensure maximum share from each account.
• Support Valor's central marketing team in data capture and database management processes and systems.
• Identify and target local leisure attractions to develop mutually beneficial affiliations and partnerships.
• Plan and execute local hotel marketing campaigns, producing sales and marketing collateral in conjunction with Valor's central marketing team and partners.
• Manage and implement the hotel's local social media strategy and activity.
• Ensure the hotel's online presence, including brand.com and third-party sites, is up-to-date.
• Maximize local PR opportunities when appropriate.
• Engage with the hotel team to embed a sales culture throughout the hotel, utilizing Valor sales initiatives and tools.
• Represent the hotel at seminars and business events to maximize networking opportunities and raise the hotel's profile.
• Manage relationships with local attractions and venues for joint opportunities.

Required Skills

• Proficiency in Salesforce CRM, Microsoft Office (Word, Excel, PowerPoint, Outlook), Teams/Zoom, Social Media, and Digital Marketing Channels (i.e., Facebook, Instagram) is essential for this role.
• A calendar of wellness activities - from healthy lunches to wellbeing walks and pay day treats, not forgetting our annual #HealthyHabits campaign.
• Access to our Employee Assistance Programme, providing free confidential advice, 24/7, for you and your family, supporting physical, mental and financial wellbeing.
• Healthcare Cash Plan options, from just 5 per month.

Career Development

• Fully funded apprenticeship programmes.
• Internal development programmes, designed to support you as you grow within your role.
• Monthly and annual team member service awards, making sure your achievements are recognised and celebrated.

Benefits

• Exclusive discounts for you, your friends and family
• Valor team member rates at our UK hotels, with rooms from just 30 Bed and Breakfast.
• Discounted stays for friends and family.
• 50% discount when dining in our restaurants and bars.
• Free meals while on duty, keeping you well-fuelled.
• Access to high-street discounts on a range of shops, experiences and more.
• Up to 40% savings on a wide range of bikes, with our Cycle To Work Scheme.
• Generous refer-a-friend bonuses, starting at 250.