Overview
You will deliver against prescription sales targets and market share objectives for the Mead Johnson nutrition portfolio at Reckitt, in an increasingly competitive market and an ever-changing NHS environment. The Healthcare Development Manager will be an experienced account manager able develop and implement account plans in line with the regional and national strategy.
Responsibilities
- Thorough understanding of the Reckitt portfolio of nutrition products, the competitors & the customers, including a thorough understanding of the local NHS environment.
- Build relationships with Dietitians, Paediatricians, and GPs, and Heads of Medicines Managers where appropriate across the whole territories' healthcare economy. Delivering information about the NHS portfolio and any other NHS products deemed necessary within the constraints of the ABPI code of practice.
- Develop relationships with key stakeholders to develop guidelines and implement guidelines.
- Development and management of commercial customer relationships including knowing where and when to utilise advocates and experts.
- Proactively identify opportunities/threats relating to the Reckitt NHS portfolio and propose ways to maximise growth in the region to the Healthcare Development Lead.
- Gain understanding of both national NHS and local decision-making processes to ensure NHS Brand strategy is optimised in the region.
- Responsible for implementing innovative solutions (projects) to break down the barriers to prescribing Reckitt products.
- Responsible for building relationships with Dietitians, Paediatricians, some GPs, and Heads of Medicines Management and any other customer group as appropriate to achieve SvT targets (in-line with account plan).
- Accountable for own product, competitor, and relevant clinical knowledge. Curious about developing a wider knowledge to enhance customer engagement.
- Ensure all account plans are up to date.
- To ensure all activities are ABPI compliant.
- Demonstrable successful sales experience and proven competency within ethical sales and proven hospital selling experience.
- Demonstrable track record of achieving improvements in formulary / guideline status.
- Developing customer networks as well as being able to understand and disseminate relevant medical and scientific information appropriate to the audience.
- Ideally a science graduate and / or an RCN qualification equivalent
- ABPI qualified
Skills and qualifications
- The skills for success: Key Account Management, Account Management, Ecommerce, Analyzing sales and Ecommerce data, Field sales; Field sales management, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Perform product planning, Business acumen; financial acumen, commercial acumen, Sales negotiation, Strategy Execution, Operational Excellence.
About Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.