Head of Storefront - UK/EU

Quince; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading retail tech company is seeking a Head of Storefront for its UK/EU market. This role focuses on optimizing the customer journey through effective merchandising strategies and collaboration across teams. The ideal candidate will have extensive experience in e-commerce, strong analytical capabilities, and leadership skills. This position requires being onsite in London for four days a week to drive the digital presence of the company and ensure quality customer engagement.

Responsibilities

• Lead the merchandising strategy for the UK/EU site.
• Manage and optimize merchandising tools.
• Collaborate with Marketing and Data teams.
• Implement content automation and metadata structuring.

Skills

E-commerce expertise

Analytical skills

SEO knowledge

Team leadership

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics

A/B testing tools

SEO platforms

Job description

Founded in 2018, Quince was built to challenge the idea that nice things have to cost a lot. Our mission is simple: to make really high quality essentials for really low prices, produced fairly and sustainably. We believe everyone deserves exceptional craftsmanship and timeless design without the traditional markups. Quince is a direct-to-consumer (DTC) model that cuts out middlemen and leverages just-in-time manufacturing to minimize waste and maximize value.

Quince is a tech company disrupting the retail industry by putting AI, analytics and automation at the center of everything we do. Our unwavering commitment to excellence and company values guide our teams and actions:

• Customer First: We prioritize customer satisfaction in every decision.
• High Quality: True quality means premium materials and rigorous production standards you can feel good about.
• Essential Design: We focus on timeless, functional essentials instead of chasing trends.
• Always a Better Deal: Innovation and transparency ensure value for both customers and partners.
• Social & Environmental Responsibility: We commit to sustainable materials, ethical production, and fair wages.

Quince partners with world-class manufacturers across the globe and serves millions of customers. With strong investor backing and a focus on sustainable growth, we are a company that is rapidly scaling while maintaining a commitment to quality, simplicity, and radical price transparency.

OUR TEAM AND SUCCESS

At Quince, you will be part of a high-performing team that is redefining what quality, value, and sustainability mean in modern retail. We are a destination for builders, innovators, and operators to come together and challenge the status quo. Our collective ambition is bold. We are creating an entirely new category and customer experience – one that democratizes luxury and provides high quality products at radically low prices. That mission demands a world‑class team committed to excellence.

If you are motivated by impact, growth, and purpose, you will find a strong sense of belonging at Quince.

THE ROLE

Head of Storefront - UK/EU

We’re looking for an experienced Head of Storefront to own the customer journey across the Quince UK/EU site—our largest and most important market. This role sits at the intersection of storytelling, strategy, and data. You’ll be responsible for how products and content come to life on the site to attract, engage, and convert customers.

Beyond optimizing the onsite experience, this role will take a leading position in SEO and organic growth, leveraging content and site merchandising tools to drive awareness, discovery, and traffic. You’ll use insights and data to ensure Quince’s unique value proposition shines through every page—from homepage to product detail.

This role will participate in shaping our growth in the UK and EU through leveraging our global tools and processes, helping improve them and developing impactful localization strategy and tactics across web and app. You’ll partner closely with Marketing, Creative, Category Management, and Engineering to ensure site merchandising supports both brand and business goals.

This role requires being onsite at our London office four days a week.

Responsibilities

• Lead the end-to-end merchandising strategy for the Quince U.K./EU website and mobile apps, ensuring a seamless and inspiring customer experience.
• Manage and optimize merchandising tools and platforms that power product discovery, personalization, and site and app performance.
• Collaborate cross-functionally with Merchandising, Marketing, Creative, and Data teams to align onsite experiences with seasonal campaigns, assortment shifts, and brand priorities.
• Partner with global teams to ensure improvements to tooling, automation, merchandising best practices can be easily adopted in the region as well as improving our key metrics.
• Use analytics and testing to continuously improve site navigation, product placement, and content engagement.
• Own site merchandising calendar and execution for key selling moments (e.g., Black Friday/Cyber Monday, holiday, new launches).
• Drive best practices in product storytelling, cross-selling, and navigation to improve engagement and conversion.
• Partner with Engineering and Data teams to implement content automation, metadata structuring, and semantic optimization that improve site crawlability and ranking in AI search results.
• Stay ahead of evolving SEO landscapes (Google’s SGE, OpenAI’s search integrations, etc.) to ensure Quince ranks prominently in next-generation search ecosystems.

Qualifications

Required:

• 12 years of experience, with at least 8 years in ecommerce, digital merchandising, site optimization, or growth/SEO, and 3 years leading a team.
• Proven track record of an end-to-end customer journey across web and app for a high-volume consumer brand.
• Experience leading a merchandising or digital experience function for an international or multi-market business and strong localization expertise.
• Strong analytical skills with hands‑on experience using A/B testing, web analytics tools (e.g., GA4, Amplitude, Mixpanel), and experimentation platforms.
• Advanced knowledge of SEO foundations: metadata, internal linking, site structure, schema markup, crawlability.
• Strong understanding of UK/EU ecommerce consumer behaviour, online buying patterns, seasonal trends, and regulatory considerations.
• Excellent communication and presentation skills, with the ability to articulate complex ideas to both technical and non-technical stakeholders.
• Strong organizational skills and the ability to handle multiple priorities in a fast-paced, dynamic environment.
• Experience leading a design-forward team that is obsessed with pixel-perfect craftsmanship.
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 4 days onsite at our London office is required.

Preferred:

• Personalized customer experience across multiple channels.
• Ability to speak several languages (French, German, Spanish).
• Demonstrated experience applying AI tools.
• Track record of success in fast‑scaling, high‑growth environments, ideally in direct‑to‑consumer (DTC) or omnichannel commerce.
• Familiarity with search & merchandising tools (Bloomreach, Algolia).
• Familiarity with SEO platforms (Botify, Semrush).
• Familiarity with A/B testing tools (Optimizely, VWO) and product analytics tools (Looker, Tableau).
• Excited by super‑IC role with broad scope and impact.

All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles.

WHY QUINCE?

Joining Quince means being part of a mission‑driven team reshaping retail. You will work alongside talented colleagues, tackle meaningful challenges, and contribute to building a more sustainable, accessible future for customers and partners alike.

EQUAL OPPORTUNITY & HIRING INTEGRITY

Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Quince is committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to complete your application or to perform the essential functions of a role at Quince, please let us know by completing this accommodation form. We review all requests individually and will work with you to determine appropriate accommodations on a case‑by‑case basis.

Employment is contingent upon successful completion of a background check. Quince will conduct background checks in compliance with applicable federal, state, and local laws.