Head of Social & Content - LOOKFANTASTIC

The Hut Group; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading ecommerce company is seeking a Head of Social & Content to define and deliver a global strategy for LOOKFANTASTIC. The successful candidate will blend creative vision with commercial impact, driving engagement through innovative social media and content initiatives. Candidates should have extensive experience in social media strategy, team management, and performance analysis. This role offers competitive salary and benefits including enhanced leave and unique perks.

Benefits

25 days of annual leave plus bank holidays

Enhanced maternity and paternity pay

Access to in-house GP and therapist

On-site gym and physio

Staff discount up to 50% on THG brands

Subsidised bus pass

Qualifications

• Proven experience in developing and executing social media and content strategies.
• Strong understanding of social commerce and emerging platforms.
• Experience in managing a team in a fast-paced environment.

Responsibilities

• Define and deliver the social and content strategy for LOOKFANTASTIC.
• Oversee content ecosystem transformation, focusing on video and user-generated content.
• Establish KPIs to measure the impact of social content.

Skills

Social media strategy

Content creation

Team leadership

Data analysis

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Social media platforms

Content management systems

Analytics tools

Job description

Head of Social & Content - LOOKFANTASTIC

Division

THG Beauty

Location

UK, London

Job Type

Full-time

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

THG Beauty

We know that beauty isn’t one‑size‑fits‑all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

As Head of Social & Content you will:

Define and deliver LOOKFANTASTIC’s global social and content strategy, positioning the brand as the most connected digital beauty destination. This role blends creative vision with commercial impact, driving cultural relevance, authority, and growth through social media, content ecosystems, and community.

Key Responsibilities

• Own the global social & content strategy, ensuring consistency of tone, aesthetic, and positioning across all touchpoints.
• Oversee LF’s content ecosystem transformation, reimagining editorial, video, user‑generated content, creator partnerships & potential 3rd party tech integration into a connected platform.
• Champion innovation in social commerce (TikTok Shop, Instagram Shop, emerging platforms) as growth drivers.
• Develop and manage the always‑on content calendar, aligned to trading cycles, campaigns, and brand priorities.
• Partner with Creative Director to ensure content delivers on brand guidelines and elevates LF’s elevated & consistent positioning and across all touchpoints.
• Build formats across short‑form video, live commerce, editorial features, and community content.

Performance & Commercial Impact

• Establish and track KPIs across reach, engagement, community growth, EMV, and attributable sales.
• Translate insights into optimisation and innovation.
• Partner with Performance Marketing to ensure content drives full‑funnel impact (awareness → conversion).

Leadership & Team Development

• Build, inspire, and manage a high‑performing social and content team.
• Foster collaboration with Brand, PR & Talent, Ecommerce, and Creative.
• Role model LF’s values and embed a culture of agility and creativity.

What’s in it for me?

• Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
• Continued development through our upsiling programme that is delivered in partnership with an industry‑leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Access face‑to‑face and virtual appointments with our in‑house GP.
• Access our in‑house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State‑of‑the‑art on‑site gym.
• Access to our on‑site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On‑site staff shop.
• Access to on‑site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.