Head of Sales, UGG (UK & IRL)

Deckers Brands; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global footwear company is seeking a Head of Sales for the UGG brand in the UK & Ireland. The candidate will be responsible for the long-term strategic growth, managing the sales team, and developing key relationships within the market. Applicants should possess significant sales management experience, particularly in the fashion or footwear sector, and demonstrate strong negotiation skills. This role includes competitive pay, generous holidays, and a hybrid working environment.

Benefits

Competitive Pay and Bonuses

Generous Holidays

Discounts and perks

Growth and Development opportunities

Hybrid & Flexible Working Environment

Qualifications

• Proven substantial sales management experience.
• Footwear / Fashion / Beauty experience is highly beneficial.
• Proven track record in brand management and successful sales development.

Responsibilities

• Set the strategic plan for the market and manage sales goals.
• Develop and control sales in line with brand guidelines.
• Oversee seasonal product forecasts for accounts.
• Develop profitability and manage sales information.
• Partner with marketing to execute strategic requirements.
• Accountable for forward orders and in-season business.
• Build professional relationships with peers and superiors.

Skills

Strong National Sales/Marketing Experience

Excellent communicator

Strong negotiator

Understanding of local market consumers

Passionate about the industry

Job description

Head of Sales – UGG (UK & IRL)

At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

COME AS YOU ARE

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.

The Role:

As the Head of Sales, you are responsible for the long‑term strategic growth of the UGG brand within the UK & Ireland. You will develop and maintain strong relationships with Senior Business Partners and Buying Directors of Non‑Strategic Accounts within the country market and successfully lead, coach, and manage the country’s sales team. You will manage back and across the EMEA business and Global teams in the US, requiring good interpersonal skills to navigate complex organizational matrix: organizational understanding, strong negotiating skills, and a high level of patience and professionalism.

Your Impact:

• Set the strategic plan for the market and manage the achievement of the overall sales plan and key business goals across the brand and the market
• Develop and control the sales in the country in line with the brand building guidelines
• Oversee the execution and preparation of the seasonal product forecasts for all accounts
• Develop the profitability of the business with all accounts, manage and collate sales information through to the Head of Wholesale EMEA
• Partner with the Marketing Manager to ensure strategic marketing requirements are executed, including key priorities are focused and executed on time and in plan
• Accountable for all forward order and in‑season business, in line with season targets and delivered via close appreciation of sell‑through and inventory holding
• Develop and maintain productive, effective, and professional relationships with peers, superiors, auditors, and others
• Represent the company in a positive and supportive manner at all times
• In collaboration with HR, ensure that talent is developed within the sales team creating positive succession planning

Who You Are:

• A team player, who thrives working in a cross functional collaborative environment
• Excellent communicator and strong negotiator
• Understanding of local market consumers, cultural environment, and commercial needs
• Passionate about the industry

We would Love to Hear from People with:

• Strong National Sales/Marketing Experience
• Proven substantial sales management experience
• Footwear / Fashion / Beauty experience is highly beneficial
• Excellent understanding of fashion culture
• Proven track record in brand management and successful sales development
• Ability to balance long‑term strategic planning with day‑to‑day execution
• Ability to navigate a global organization and collaborate across multiple functions
• Willingness to travel within the local market

What We Will Give You: (not all applicable for every role)

• Competitive Pay and Bonuses – We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Generous Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities – Being a valued member of the Deckers Brands team means more than just a pay‑check. From generous discounts to community‑based programs, we offer a variety of cool extras.
• Growth and Development – Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.