Head of Sales - Open Banking & A2A Payments

Centrue; City Of London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading fintech firm in London is seeking a Head of Sales to drive revenue growth by acquiring and expanding merchant partnerships. This role requires at least 10 years of sales experience in fintech or technology sectors, with five years in leadership. The candidate will be responsible for developing sales strategies across verticals and leading a high-performing team. Exceptional negotiation and communication skills are essential. The position offers a dynamic environment with significant impact in the open banking space.

Qualifications

• 10+ years of sales experience, including 5 years in leadership.
• Proven track record of exceeding revenue targets in B2B.
• Deep understanding of the payments landscape including open banking.

Responsibilities

• Develop and execute a sales strategy to acquire new merchants.
• Lead and mentor a high-performing sales team.
• Own the full sales cycle for enterprise deals.
• Collaborate with cross-functional teams on market needs.

Skills

Sales experience in fintech

Team leadership

Communication skills

Negotiation skills

Data-driven mindset

Tools

CRM tools (e.g., Salesforce, HubSpot)

Job description

The Role

As Head of Sales, you will lead the sales organization and drive revenue growth by acquiring and expanding strategic merchant partnerships. Reporting directly to the leadership team, you'll shape the go-to-market strategy in the competitive open banking and account-to-account (A2A) payments space. This is a high-impact role for someone passionate about fintech innovation and scaling merchant adoption in digital payments.

Key Responsibilities

• Develop and execute a comprehensive sales strategy to acquire new merchants and expand existing accounts, with a focus on core verticals : E-Commerce, Gaming, Travel, and Health.
• Build, lead, and mentor a high-performing sales team that fosters a culture of accountability, collaboration, and results.
• Own the full sales cycle for enterprise deals : prospecting, pipeline development, negotiations, and closing.
• Collaborate cross-functionally with Product, Marketing, and Operations to align on market needs, refine offerings, and accelerate integrations.
• Establish key metrics and reporting to track performance, forecast revenue, and optimize sales processes.
• Represent the project at industry events, conferences, and partnerships to build brand awareness and generate leads.
• Drive expansion into new markets or verticals as we scale the bank transfer solutions.

Requirements

• 10+ years of sales experience in fintech, payments, or related SaaS / technology sectors, with at least 5 years in sales leadership roles.
• Proven track record of building and scaling sales teams, consistently exceeding revenue targets in enterprise B2B environments.
• Deep understanding of the payments landscape, including bank transfers, open banking, A2A payments, and merchant acquiring.
• Experience selling to merchants in high-transaction verticals such as E-Commerce, Gaming, iGaming, Travel, or Subscription services.
• Strong network in the European (and ideally global) fintech ecosystem.
• Exceptional communication, negotiation, and presentation skills, with the ability to influence C-level stakeholders.
• Data-driven mindset with proficiency in CRM tools (e.g., Salesforce, HubSpot) and sales analytics.

Preferred Qualifications

• Direct experience at open banking or Pay by Bank providers where you've driven merchant adoption of direct bank payment solutions.
• Familiarity with regulatory environments in payments (e.g., PSD2, open banking frameworks).
• Experience in fast-growing startups or scale-ups, navigating ambiguity while delivering results.