Head of Sales (FMCG)

Halecroft Recruitment; Trafford; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A leading recruitment agency is seeking a Head of Sales to lead and develop their Account Management and Telesales teams in Trafford Park and Blackburn. The role will focus on driving sustainable sales growth, overseeing daily operations, and integrating CRM systems. Ideal candidates should have proven leadership experience in FMCG, strong coaching skills, and a track record of operational improvements. This hybrid role offers a competitive salary and extensive benefits.

Benefits

Competitive benefits package

Pension

Employee discounts

Qualifications

• Proven leadership of multi-site sales teams in FMCG or consumer goods.
• Strong people development skills with experience in high-performance cultures.
• Experience in implementing operational discipline and performance management.

Responsibilities

• Lead and develop a high-performing team of Account Managers.
• Oversee daily sales operations and ensure targets are met.
• Own CRM integration and standardise reporting.

Skills

Leadership of multi-site sales teams

People development and coaching

Process improvements

Experience with CRM systems

Results-driven

Tools

Salesforce

Power BI

Job description

Head of Sales – FMCG / Consumer Goods

Location: Manchester (Trafford Park) & Blackburn | Hybrid – 4 days on-site, 1 flexible
Salary: Competitive, dependent on experience | Excellent Benefits

Are you a dynamic, hands‑on sales leader with a proven track record in FMCG or fast‑moving consumer goods? A thriving, multi‑site organisation is seeking a Head of Sales to lead and develop their Account Management and Telesales teams, driving sustainable sales growth, operational excellence, and team performance.

This senior operational leadership role will also provide oversight of a direct‑to‑consumer division in Blackburn, ensuring strong alignment across the wider sales operation.

What You’ll Do

• Lead, coach, and develop a high‑performing team of Account Managers, creating clear development pathways and driving accountability.
• Oversee daily sales operations, pipeline management, and customer engagement, ensuring targets are consistently met.
• Own CRM integration and adoption, standardising reporting and enabling actionable customer insights.
• Streamline processes, implement sales tools, and improve operational efficiency across teams.
• Contribute strategically to route‑to‑market planning, channel priorities, and commercial initiatives.
• Spend dedicated time across multiple sites to maintain continuity, alignment, and team engagement.

About You

• Proven leadership of multi‑site sales teams in FMCG, consumer goods, or fast‑paced commercial environments.
• Strong people development and coaching skills, with experience driving high‑performance cultures.
• Track record of implementing process improvements, operational discipline, and structured performance management.
• Experienced in CRM systems (Salesforce, Power BI, or similar) with a focus on adoption and reporting.
• Highly organised, results‑driven, and able to manage multiple priorities across hybrid teams.

Why This Role

• Shape and lead a well‑structured, high‑performing sales team.
• Deliver measurable growth through targeted customer development and maximised distribution.
• Work across dynamic, multi‑site teams with clear accountability and KPIs.
• Competitive benefits package including pension, salary sacrifice, cycle to work, annual leave enhancements, and employee discounts.

If you’re an ambitious sales leader with FMCG experience, looking to take your career to the next level in a hands‑on operational role, we would love to hear from you.