Head of Sales - FMCG

Marlin Selection; Greater London; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A leading FMCG company in the UK is seeking a dynamic Head of Sales for a premium household paper brand launch. This high-impact leadership role involves developing sales strategies, building a sales team, and securing major retailer listings. Ideal candidates will have over 8 years of FMCG sales experience, strong negotiation and leadership skills, and a proven track record in the UK market. The position offers a competitive salary, bonus, car allowance, and benefits, with a hybrid working model.

Benefits

Competitive salary

Bonus

Car allowance

Pension

Benefits

Hybrid working

Qualifications

• 8+ years of FMCG sales experience (household, hygiene, or grocery preferred).
• Proven success launching or scaling brands in the UK retail/wholesale space.
• Deep knowledge of UK retail and route-to-market dynamics.

Responsibilities

• Develop and execute the UK sales and route-to-market strategy.
• Win listings with major retailers (e.g., Tesco, Asda, Sainsbury’s) and wholesalers.
• Build and lead a high-performing sales team.
• Negotiate joint business plans and trading terms.
• Collaborate cross-functionally to ensure brand alignment and availability.
• Deliver ambitious revenue, distribution, and profit targets.
• Represent the brand at trade shows and industry events.

Skills

FMCG sales experience

Negotiation skills

Leadership skills

Relationship-building

Entrepreneurial mindset

Job description

Head of Sales – UK Launch | Household Paper Brand

London (Hybrid) | FMCG | ?? Household & Personal Care | Competitive Salary + Bonus + Benefits

We’re working with a fast-growing international FMCG business that’s launching a premium household paper brand into the UK market, and they’re looking for a dynamic Head of Sales to lead the charge.

This is a rare opportunity to spearhead the UK launch of a well-established global brand, backed by a major consumer goods group. If you’re a commercial leader with a passion for building brands and winning business, this one’s for you.

Why This Role Stands Out

• Lead the UK launch of a premium household paper brand
• Build and scale a new sales function from the ground up
• Join a high-growth business with global backing and entrepreneurial spirit
• Shape strategy, secure major listings, and drive national expansion

The Brand

• Market leader in its home country with over 50 years of heritage
• Sold in 60+ countries across Europe, the Middle East, Africa, and Asia
• Known for high-quality toilet paper, paper towels, facial tissues, and more

Your Mission

As Head of Sales, you will :

• Develop and execute the UK sales and route-to-market strategy
• Win listings with major retailers (e.g., Tesco, Asda, Sainsbury’s) and wholesalers
• Build and lead a high-performing sales team
• Negotiate joint business plans and trading terms
• Collaborate cross-functionally to ensure brand alignment and availability
• Deliver ambitious revenue, distribution, and profit targets
• Represent the brand at trade shows and industry events

What You Bring

• 8+ years of FMCG sales experience (household, hygiene, or grocery preferred)
• Proven success launching or scaling brands in the UK retail / wholesale space
• Deep knowledge of UK retail and route-to-market dynamics
• Strong leadership, negotiation, and relationship-building skills
• Entrepreneurial mindset with a hands‑on approach

What’s on Offer

• A high‑impact leadership role reporting to the UK Commercial Director
• The chance to shape a new category within a growing international business
• Competitive base salary, bonus, car allowance, pension, and benefits
• Hybrid working: home‑based with 4 days / month in a London office

If you’re ready to lead one of the most exciting FMCG launches in the UK, we’d love to hear from you.