Head Of Sales

Haywood Recruitment Limited; Poole; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading PPE supplier is seeking a Head of Sales based in Poole, Dorset. This role involves developing sales strategies to drive growth, managing a team of sales professionals, and expanding market share by fostering strong client relationships. Ideal candidates will have proven sales leadership experience and skills in strategic planning and execution, ensuring alignment with overall business goals.

Qualifications

• Proven sales leadership experience with a track record of developing high-performing teams.
• Strong analytical skills to refine sales strategies based on data.
• High-level negotiation and client relationship management abilities.

Responsibilities

• Develop and execute sales strategies to drive revenue growth.
• Lead, mentor, and manage a team of sales professionals.
• Identify new business opportunities and expand key accounts.
• Establish and maintain relationships with high-value clients.
• Oversee sales operations, including forecasting and CRM optimization.

Job description

We are currently working with a market leading PPE Supplier who are looking for a Head of Sales.

Previous experience within the PPE market is not compulsory, however, Sales Leadership and expertise in developing High Performing teams is pivotal.

As a key member of the leadership team, you will develop and execute sales strategies to drive revenue growth, expand market share, and oversee client relationship management with key accounts. You will lead a high‑performing team, and ensure sales objectives align with our overall business goals.

Office Based in Poole, Dorset, with travel to Large Customers.

Key Responsibilities

• Support the Sales & Marketing Director to develop and implement a comprehensive sales strategy to achieve revenue and business growth objectives.
• Lead, mentor and manage a team of sales professionals to drive performance and meet targets.
• Identify new business opportunities and expanding key accounts, partnerships, and distribution channels.
• Analyse sales data, market trends, and competitor activities to refine sales strategies.
• Establish and maintain strong relationships with high-value clients and stakeholders.
• Collaborate with marketing and product teams to align sales initiatives with business objectives.
• Oversee sales operations, including sales forecasting, pipeline management, and CRM optimisation.
• Set sales quotas, KPIs, and performance metrics to track progress and drive accountability.
• Represent the company at industry events, conferences and networking opportunities to strengthen brand positioning.
• Ensuring compliance with sales policies, contracts, and legal regulations.

Key Duties

• Build and lead a high-performing sales team through hiring, sales training, and coaching.
• Develop and manage the annual sales budget, pricing strategies, discount policies, and contract negotiations to ensure optimal resource allocation.
• Drive customer acquisition, retention, and revenue diversification strategies through strategic initiatives.
• Implement and optimise sales automation tools, CRM software systems, and sales analytics tools to track progress, enhance efficiency, and optimise sales performance.
• Work with cross-functional teams to improve customer experience and sales conversion rates.
• Lead contract negotiations and close high-value deals with a strong focus on client relationship management.
• Establish sales training and development programs to upskill the sales team.
• Drive digital sales transformation to enhance efficiency, reach, and corporate image