Head of Sales

Astutis; Cardiff; On-site; GBP 51,000 - 60,000; Full time

Job summary

A leading training provider in the UK is seeking a Head of Sales to drive revenue growth and build high-performing teams. The role requires a strategic leader with proven experience in managing multi-function sales teams, strong client relationships, and a background in CRM systems. Candidates should have a relevant sales leadership certification and demonstrate expertise in sales strategy development. This role offers a hybrid work model with competitive compensation including performance-related bonuses.

Benefits

Hybrid Working

Performance-Related Bonus

Life Assurance

Additional Holiday Purchase

Subsidised Gym Memberships

Cycle to Work scheme

Discount Vouchers

Access to Wellbeing Resources

Qualifications

• Proven experience leading and scaling multi-function sales teams.
• Strong knowledge of CRM and marketing systems.
• Experience managing accounts and building long-term client relationships.

Responsibilities

• Lead, develop, and mentor the sales team.
• Execute the sales strategy and align with business goals.
• Manage and grow key client relationships for retention.

Skills

Leadership skills

Client relationship management

Sales strategy development

CRM knowledge

Performance management

Education

Relevant sales leadership certification

Tools

HubSpot

Job description

Up to £60k DoE plus up to 20% commission

Astutis are recruiting for a Head of Sales. Check it out now!

Head of Sales

Location: Hybrid/Cardiff 4 days
Salary: Up to £60k DoE plus up to 20% commission
Contract Type: Full Time, Permanent
What We Can Offer You: Hybrid Working, Performance-Related Bonus, Life Assurance, Additional Holiday Purchase, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources!

Why Do We Want You?

We are seeking a strategic sales leader for Astutis, part of Wilmington Plc, to drive revenue growth, unify sales functions, and build high-performing teams.

Your experience in scalable sales processes and strong client relationships will ensure alignment across sales, marketing, and service delivery for long-term business success.

Please note: To complete your application, you will be redirected to Wilmington Plc’s career site.

At Wilmington Plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked ‘apply’!

Job Purpose, Tasks and Responsibilities

Main Purpose of the Role

The Head of Sales will implement and execute strategic plans, optimise sales processes, drive team performance, and ensure strong alignment across sales, marketing, and service delivery functions.

This role is integral to achieving business goals and maintaining high client satisfaction across all sales channels.

Key Responsibilities

• Lead, develop, and mentor the sales team across several functions (outbound, new business and account management)


• Execute the sales strategy, ensuring alignment with business goals


• Set and monitor KPIs, fostering a culture of high performance and continuous improvement

Performance Management & Sales Process Optimisation

• Ensure best practices are followed and CRM (HubSpot) is maintained to a high standard


• Optimise sales processes for lead qualification, pipeline management, and opportunity closing


• Provide coaching and feedback to improve team performance, engagement, and revenue

Client Relationship & Account Management

• Manage and grow key client relationships, focusing on retention and long-term partnerships


• Deliver tailored solutions to meet client needs and identify upsell/cross-sell opportunities


• Collaborate with account managers and service delivery teams for smooth onboarding and client experience

Commercial Insights & Reporting

• Maintain accurate sales forecasting and KPI reporting


• Present insights on client needs, market trends, and performance to senior leadership


• Provide input to the commercial roadmap based on sales feedback and market trends

Cross-Functional Collaboration

• Work closely with marketing, CRM, and service delivery teams to align strategies


• Provide feedback on campaigns, client communications, and service offerings


• Ensure smooth execution across business units and strong inter-departmental collaboration

What’s the Best Thing About This Role?

You will have the opportunity to shape the future of the sales function and drive significant commercial impact while developing a high-performing team.

The role allows you to work cross-functionally with marketing, CRM, and service delivery, giving visibility across the entire customer journey and enabling you to contribute directly to the company’s strategic direction.

What’s the Most Challenging Thing About This Role?

Balancing strategic leadership with the day-to-day management of a diverse sales team can be demanding. You will need to ensure alignment across multiple departments, maintain high standards across all sales processes, and consistently achieve ambitious growth targets, requiring resilience, adaptability, and strong decision-making.

What We’re Looking For

To be successful in this role, you must have / be:

Experience & Knowledge

• Proven experience leading and scaling multi-function sales teams (outbound, account management, partnerships).


• Success in developing and delivering strategic sales plans that support business growth.


• Strong knowledge of CRM and marketing systems.


• Experience managing accounts and building long-term client relationships.


• Understanding of pipeline management, lead qualification, and opportunity closing.

Leadership & Management

• Strong leadership skills with experience mentoring, developing, and performance-managing teams.


• Ability to set, monitor, and exceed KPIs across varied sales functions.


• Experience managing underperformance and driving a culture of continuous improvement.

Sales Process & Execution

• Expertise in optimising sales processes and collaborating cross-functionally with marketing and service delivery.


• Ability to coach teams to improve conversion, engagement, and revenue performance.


• Excellent communication and interpersonal skills to align teams and manage client relationships.


• Ability to work closely with marketing and CRM teams for seamless lead handovers and pipeline visibility.

Industry Knowledge

• Sector-specific experience that supports quicker onboarding and informed decision-making.


• Education & Qualifications


• Relevant certifications in sales leadership, CRM systems, or strategic management.

To be successful in this role, it would be great if you have:

• Strategic & Commercial Acumen


• Experience in scaling sales operations in a high-growth / start-up environment.


• Commercial mindset with the ability to identify new revenue opportunities and partnerships.

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

About Us

Astutis Ltd is a leading provider of Health, Safety, and Environmental training and consultancy solutions. As part of Wilmington plc, we combine technical expertise with digital innovation to deliver exceptional learning experiences and customer outcomes. Our mission is to empower organisations and individuals worldwide to create safer, smarter, and more sustainable workplaces.

Find What You’re Looking For

We are ambitious and inclusive, filled with integrity and curiosity. We are Wilmington plc. Are you? Join us and achieve more within your career with mutual respect, support and fair rewards.

Registered Office: 36B Speirs Wharf, Port Dundas, Glasgow, G4 9TG

Company Reg No. - SC372990 | VAT Reg No. - GB986160980