Head of Performance Marketing

Maxwell Bond; Greater London; On-site; GBP 70,000 - 80,000; Full time

Job summary

A leading recruitment firm is seeking an experienced Head of Performance Marketing on a 12-month fixed-term contract. In this pivotal role, you will develop and execute a data-driven multi-channel marketing strategy to drive customer acquisition for property-related services. The ideal candidate will have extensive experience in performance marketing, strong analytical skills, and a proven ability to manage large-scale, multi-channel campaigns. Join a dynamic team within a respected brand with a commitment to innovation and service excellence.

Qualifications

• Extensive experience in performance marketing, ideally at a senior level within a fast-paced environment.
• Highly analytical with a strong understanding of attribution, optimisation and data-driven decision-making.
• Proven track record managing multi-channel acquisition campaigns at scale.

Responsibilities

• Lead and evolve the performance marketing strategy to deliver strong acquisition and conversion results.
• Plan, execute, analyse and optimise campaigns across all core channels including PPC, SEO, paid social, property portals, digital advertising and direct mails.
• Own and develop a robust optimisation and testing roadmap to improve funnel performance and ROI.
• Oversee lead forecasting and budget planning to deliver commercial objectives efficiently.
• Partner closely with senior leadership and cross-functional teams to deliver cohesive, insight-driven marketing plans.
• Manage, support and develop a small team while overseeing key external agency relationships.
• Ensure all marketing outputs are on-brand, compliant and aligned to wider business goals.

Skills

Performance marketing expertise

Analytical skills

Multi-channel campaign management

Job description

Head of Performance Marketing (12 month FTC)

London

£70-80K

We are looking for an experienced and strategic Head of Performance Marketing to lead customer acquisition activity on a fixed-term basis. This is a high-impact leadership role where you will shape and execute a multi-channel performance strategy across a fast-paced, data-driven organisation.

You will drive growth across property-related services, ensuring the brand is the first choice for customers at every stage of their journey.

Responsibilities

• Lead and evolve the performance marketing strategy to deliver strong acquisition and conversion results
• Plan, execute, analyse and optimise campaigns across all core channels including PPC, SEO, paid social, property portals, digital advertising and direct mails
• Own and develop a robust optimisation and testing roadmap to improve funnel performance and ROI
• Oversee lead forecasting and budget planning to deliver commercial objectives efficiently
• Partner closely with senior leadership and cross-functional teams to deliver cohesive, insight-driven marketing plans
• Manage, support and develop a small team while overseeing key external agency relationships
• Ensure all marketing outputs are on-brand, compliant and aligned to wider business goals

About You

• Extensive experience in performance marketing, ideally at a senior level within a fast-paced environment
• Highly analytical with a strong understanding of attribution, optimisation and data-driven decision-making
• Proven track record managing multi-channel acquisition campaigns at scale

You will join a well-established brand with a strong market presence and a reputation for innovation and customer-focused service. The marketing team plays a central role in driving business growth, working closely with stakeholders across the organisation to deliver campaigns that truly make a difference. If you'd be interested in finding out more information, apply today for a confidential chat!