Head of Paid Social & Affiliates

Deliveroo; City Of London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading food delivery service is seeking a Head of Paid Social & Affiliates to drive growth through innovative marketing strategies. This role involves owning the global marketing strategy, leading a high-performing team, and collaborating with various departments to enhance customer journeys. The ideal candidate should have over 8 years of experience in performance marketing, expertise in Paid Social and Affiliate Marketing, and proven success in managing substantial budgets. This position emphasizes creativity and data-driven decision-making.

Benefits

Healthcare benefits

Generous annual leave

Parental leave options

Qualifications

• 8+ years of experience in performance marketing with deep expertise in Paid Social and/or Affiliate Marketing.
• Proven ability to manage multi-million-pound budgets and drive measurable business impact.
• Experience in leading global teams and managing global partnerships.

Responsibilities

• Own the global Paid Social and Affiliate marketing strategy.
• Lead a high-performing team of channel specialists.
• Partner with Creative and Brand teams for social-first creative frameworks.
• Develop the affiliate growth program managing platform relationships.
• Improve incrementality measurement and channel attribution with Data Science.
• Champion global test-and-learn initiatives for best-performing formats.

Skills

Performance marketing expertise

Creative performance understanding

Audience strategy

Attribution methodologies

Team leadership

Budget management

Job description

About the role

The Head of Paid Social & Affiliates will lead Deliveroo’s strategy and execution across Paid Social (Meta, TikTok, Snapchat, etc.) and Affiliate Marketing, globally. This role brings together two complementary performance channels to drive growth through creative excellence, partnership development, and data-driven optimisation.

This leader will develop global frameworks that balance creative experimentation with performance efficiency, while building strong relationships with platform partners and affiliate networks. They will work closely with Brand, CRM, Data Science, and the Marketing Tech teams to ensure integrated and effective customer journeys.

What you’ll be doing

• Own the global Paid Social and Affiliate marketing strategy, defining the roadmap for growth, efficiency, and creative excellence.

• Lead a high-performing team of channel specialists, fostering a culture of analytical rigour, experimentation, and creativity.

• Partner with Creative and Brand teams to develop highly scaled, rapid social-first creative frameworks that balance strong brand storytelling with conversion driving performance.

• Develop the affiliate growth program, managing platform relationships, publisher strategy, and cross-channel coordination.

• Collaborate with Data Science and Engineering to improve incrementality measurement, channel attribution, and automation.

• Champion global test-and-learn initiatives to identify best-performing formats, audiences, and messages.

• Represent channels in growth and performance leadership forums, contributing to investment strategy, business reviews, and cross-channel planning.

Requirements

• You know your channels inside out. 8+ years’ experience in performance marketing, with deep expertise in Paid Social (Meta, TikTok, YouTube, etc.) and/or Affiliate Marketing.

• Proven experience managing multi-million-pound budgets and driving measurable business impact.

• Exceptional understanding of creative performance, audience strategy, and attribution methodologies.

• Experience leading global teams and managing global partners or agencies.

• Strong commercial acumen and ability to connect performance metrics to business outcomes.

• Collaborative, curious, and passionate about driving innovation in growth marketing.

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.