Head of Online

Lebara Media Services Private Ltd; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A telecommunications service provider is seeking a skilled digital marketing professional to lead the launch of new Travel eSIM markets. The role involves overseeing all digital acquisition channels and ensuring optimal campaign performance. Ideal candidates will have experience in digital marketing within the telecom or travel sectors, possess a data-driven mindset, and manage multiple markets efficiently. This position offers an exciting challenge in a dynamic digital environment in Greater London.

Qualifications

• Experience in digital performance marketing, ideally in telecom or travel.
• Ability to manage multiple markets and channels effectively.
• Strong understanding of online consumer behaviour and conversion optimisation.

Responsibilities

• Lead the digital launch of new Travel eSIM markets.
• Oversee all digital acquisition channels and ensure campaign optimisation.
• Track KPIs and build dashboards for transparency in decision-making.

Skills

Digital performance marketing

Online operations

Growth mindset

Paid media

A/B testing

User experience optimization

Analytics tools

Data-driven decisions

Localisation for international markets

Job description

Responsibilities:

• Lead the end-to-end digital launch of new Travel eSIM markets, including planning, activation, and post-launch optimisation.
• Own day-to-day performance and operations for all live markets, ensuring strong commercial results and stable digital execution.
• Oversee all digital acquisition channels, all Google channels, paid social, search, programmatic and affiliates — working closely with our digital agency
• Ensure campaigns are always optimised for CPA, ROI, and conversion rate targets
• Own the full online customer journey across web and app, ensuring content, product descriptions, landing pages, and messaging are always accurate and market appropriate.
• Work with design and content teams to deliver high converting, localised, and user-friendly content.
• Partner with the Product team to roll out new features, enhancements, and customer journeys across markets.
• Support A/B tests and experiments to validate improvements.
• Track market-level KPIs and build weekly/monthly dashboards to drive transparency and decisions.
• Lead annual and quarterly digital budget planning for all markets.

Skills & Qualifications:

• Experience in digital performance marketing, online operations, or growth roles — ideally in telecom, travel, or a digital-first business.
• Comfortable managing multiple markets, channels, and partners at the same time.
• Strong understanding of paid media, conversion rate optimisation, analytics tools, and online consumer behaviour.
• Data-driven mindset with the ability to translate insights into actions.
• Commercial and growth mindset
• Experience in telecoms, travel, or scaling app-based/digital subscription products.
• Knowledge of CRO, A/B testing, UX optimisation, and localisation for international markets.
• Ability to build business cases, forecast performance, and manage digital budgets.
• Familiarity with using CMS tools and collaboration with Product/Tech teams.